Daniel Eneberg

Experience

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  Amazon.com

  Apr 2010 - Jul 2012

  Associate Category Product Manager ► Business Intelligence ● Strategy & Innovations

  As the Associate Category Product Manager, I worked directly with clients to grow the Amazon 3P Apparel business, specifically in Kid’s & Baby Clothing, increasing sales and product discoverability, building internal reporting, and building cases for internal product improvements. I co-led a project to identify misclassified clothing products and developed a process to classify items correctly using internal tools; this led to 2400bps increase in product classification and a 102% increase in sales.In this exciting role, I built a suite of Business Intelligence Dashboards to track weekly sales, classification, listing defect rates, and new brands for my team, reducing ad-hoc report generation. Extensive experience includes querying and aggregating data from Amazon’s databases – using Oracle SQL, Busca query language, OBIEE syntax, and advanced Excel functions.One of my major achievements in this role was generating a 178% increase in selection on the platform by managing top clothing accounts. Apart from building Amazon Gold Box Best Deals campaigns to drive brand presence and bottom-line merchant sales, I implemented promotional activities that reached up to 300M users online.In addition, I co-led systemic changes in the item offer pipeline to reconcile Amazon retail and 3rd party data correction issues. Partnering with the Amazon retail team, I provided internal tools to troubleshoot website problems, leading to a 70% reduction of incoming trouble tickets from the Amazon retail team. Show less

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  Mercent Corporation

  Aug 2012 - Jan 2015

  I was hired to drive the strategy and development of messaging, positioning and core marketing assets related to our client's product features and solutions. I played a vital role in maximizing client sales and visibility by managing competitive Google Product Listing Ads and Bing Product Listing Ads campaigns – driving growth and providing value to our marketing customers.Highly focused on improving clients’ success rate, I managed clients’ portfolio of products across channels, including driving sales and listing rates, and provided strategic guidance specific to that client’s product categories and sales channels. I provided customized and detailed reporting on e-commerce trends to guide future marketing campaigns.Specific responsibilities include consulting and coordinating with clients to improve the quality of data feeds into Mercent. I led brown-bag, cross-training seminars to colleagues on Amazon product feeds, reconciliation, Seller Central navigation and tools, reporting, best practices, and other marketplace-related topicsAs part of my job duties, I managed a Marketing Specialist to ensure our clients' success while providing guidance to help accelerate and set goals in the Marketing Specialist's career path. I shared e-commerce trends and marketplace updates to colleagues via internal company meetings and other communications.A major achievement in this role was optimizing listings and feeds for specific marketing channels including Amazon, eBay, Google, Bing, Rakuten, Sears, eBay Commerce Network, Nextag, Pricegrabber, Shopzilla, and other comparative shopping engines, reducing client Listing Defect Rate on Amazon by 79% YoY. Show less

  • Product Development Project Manager

    Apr 2014 - Jan 2015

  • Marketing Account Manager ► Product Messaging & Positioning ● Customer Success

    Aug 2012 - Jul 2014
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  CommerceHub

  Jan 2015 - Apr 2017

  After a year as a Project Manager, I took on the Product Manager role where I developed and managed key relationships and connections to our largest marketplaces, enabling clients to optimize product data, pricing, and discoverability wherever customers are shopping.Within this role, I developed short and long-term product roadmaps aligned to the company’s strategy and goals, defining KPIs and providing analysis for further support of existing products and new product opportunities. Working in close collaboration with knowledge base editors, support, operations, and strategic account management teams, I helped build documentation for new product development features.As a strong relationship builder, I owned and managed channel relationships with Amazon, Walmart, Jet, eBay, and other partners. I also led and facilitated the integrations for Walmart and Jet marketplaces, adding 80+ clients to those channels and an additional 22% growth for those clients across marketplaces channels.A primary responsibility was to lead daily scrum stand-ups with engineering teams – clearing impediments to product development. Apart from performing product management gap analysis, I provided thought leadership and insight that enabled Sales, Product Marketing, and Account Managers to deliver both personal and team sales objectives.Additionally, I prepared ecommerce market strategies for new product launch based on marketplace landscape and competitor market share – helping retailers and brands grow ahead of the ever-increasing e-commerce competition. Show less Few months prior to CommerceHub's acquisition of Mercent, I was promoted to manage complex projects, from design and development to production, meeting with stakeholders across multiple marketing teams to identify project/campaign planning and execution requirements. I identified client and organizational needs, and provided system based solutions to enable the team achieve set goals.As the primary lead for project delivery, I oversaw requirements gathering, Scrum team coordination, and assisted in triaging and vetting both internal and external customer requests for product enhancements.With extensive knowledge and expertise in the use of Project Management methodologies and tools, I led weekly sprint planning across four teams, facilitating and confirming work committed to for the sprint. I was able to improve team efficiency by leading daily scrum stand-ups with engineering teams, clearing impediments to product development.Determined to increase predictability for product development, I improved project projection plans, established milestones and monitored adherence to plans and schedules while identifying delivery risks. In addition, I communicated project strategy, direction, changes, and progress to C and VP level management, as well as client facing managers and channel leads. Show less

  • Product Manager, Marketplaces & Analytics & Reporting ► Market Strategy ● Product Roadmaps

    Jul 2015 - Apr 2017

  • Project Manager, Product Development and Engineering ► Service Delivery ● Stakeholder Engagement

    Jan 2015 - Jul 2015
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  ViaOnly

  Apr 2017 - Sept 2018

  Founder/Owner ► New Product Introduction ● Product Management

  As the owner of ViaOnly, I developed and implemented a holistic product strategy process and managed multiple product lines – selling major brand name products on the Amazon Marketplace.Leveraging my product innovation expertise and a strong knowledge of ecommerce best practices, I worked across all aspects of Amazon Marketplace management, ecommerce strategy, advertising, platform selection, and configuration. I managed the entire Amazon business including sourcing and logistics, and all Seller Central management: product creation, copy, fulfillment, case management and customer service, price management, and promotions.With a focus on accelerating the growth of this business, I built and optimized marketing campaigns through Amazon and other online marketing channels. I maintained full responsibility for all buying functions that resulted in margin improvement, cost reductions, and revenue enhancement.I never stopped learning about customers and their emerging needs. Within this role, I conducted market research to identify customer needs and market trends, and established relationships with suppliers and distributors to acquire high volume products.As part of my responsibilities, I developed marketing strategies to promote ViaOnly and improve sales performance. I implemented a data-driven strategy across marketing campaigns, inventory management, pricing, fulfillment strategy, product management, content management, and feedback solicitation/maintenance.As a results-driven marketing expert, I drove monthly online sales and revenue growth through Amazon Marketing Services, creating coupons, confirming purchase orders, and managing all aspects of shipping. Show less

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  Buy Box Experts

  Sept 2018 - Feb 2019

  Senior Marketing Consultant ► Product Innovation ● Product & Marketplace strategy

  I joined Buy Box Experts as a Senior Marketing Consultant in September 2018. During this short period, I provided website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity and profitability on the Amazon platform.My primary drive was to provide marketing direction for businesses on the Amazon platform including; Account Management, SEO, Brand Protection, Listing Creation, Content Strategy and Development, Promotional Campaigns & Storefront Design. Tasked with driving revenue, profitability, and market share gains, I developed Product and Marketplace strategy, and spearheaded the effective execution of marketing strategies within the Amazon platform. Show less

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  Seattle Public Schools

  Jan 2020 - Aug 2021

  School Counselor