Pramirtha Sudirman

Experience

• 

  Nyunyu Digital Media

  Oct 2011 - Dec 2013

  Revamped the business model to monetize youthful chaos. Partnered with 10+ brands targeting Indonesia’s Gen Z at that era before it was cool.

  • Business Development Manager

    Jan 2013 - Dec 2013

  • Community Manager

    Apr 2012 - Dec 2012

  • Project Executive

    Oct 2011 - Mar 2012
• 

  Fastcomm

  Jan 2014 - Jun 2014

  Senior Digital Planner

  Expanded client services from tweets to websites. Clients included everyone from pharmaceutical companies to politicians. Fun times.

• 

  Wealth-X

  Jul 2014 - Nov 2015

  Research Analyst

  Led a team to create dossiers for ultra-wealthy clients. Basically, we Googled for rich people—professionally.

• 

  Iprice group

  Nov 2015 - Jul 2016

  SEO Lead

  Responsibility including keyword research & analysis for product displayed on targeted market, and also managing content marketing creation & analysing content performance for Indonesia market.

• 

  IWasHere Network

  Oct 2016 - Feb 2018

  Co-Founder & VP, Product & Growth

  Built a tour operator aggregator for wanderlusters. Designed prototypes, pitched to investors, and occasionally stressed about product growth.

• 

  GetCraft - A Premium Creative Directory

  Apr 2018 - Jun 2021

  B2B marketplace with focus on connecting creative professionals and centralizing the workflow in creative business. Think of it as Bumble for B2B.Responsibilities including:- Collaborating with business stakeholders as well as squad members to create and maintain release road-maps based on projected team velocity, estimated size of features, and business priority.- Owning product road-map execution (website& operations backend).- Boosted ticket conversions from 2% to over 30% by making data-driven decisions and connecting businesses with creative professionals.- Launched an automated cross-border payment product (from treasury account in Indonesia & payout in the Philippines), managing the end-to-end partnership with Bank's proprietary API and ensuring compliance across different regulatory landscapes. Show less

  • Product and Growth Manager

    Jul 2018 - Jun 2021

  • Product Analyst

    Apr 2018 - Jul 2018
• 

  Cashbac

  Jul 2021 - Oct 2023

  Senior Product Manager

  Global Pay Indonesia (Member of Sinarmas Group) operated the Cashbac app and a whitelabel app, both focusing on loyalty points. Initially managed Cashbac Easypay, a Buy-Now-Pay-Later product—because everyone loves buying now and crying later. Reduced bad debt from 70% to 26.4% -- by developing a credit scoring framework, combining third-party systems and phone security. Later, assigned to improve e-vouchers and created a robust payment service.Reported to the CTO.

• 

  1ENGAGE (Sinarmas Group)

  Nov 2023 - Dec 2024

  Principal Product Lead

  Branded as 1ENGAGE, I was responsible for developing core product of enterprise-grade software (a fancy way of saying a system so robust it could probably survive a small apocalypse) designed as a Customer Data Platform (CDP) together with team of engineers and product designers. The core product unified and integrated customer data from various sources, creating a comprehensive view of each customer to support business retention strategies. 1ENGAGE leveraged WhatsApp as a tool for both data collection and customer engagement.In the first three months, I successfully launched a helpdesk platform as part of the CDP module. This platform streamlined business interactions with customers while creating a robust data pipeline to the core module, enabling the development of advanced CDP features.Also Influenced C-level stakeholders to deprecate a legacy API platform, leading to a 95% cost reduction and a fundamental shift in the organization's API business model.Beyond product development, I collaborated closely with the VP of Product to identify and execute commercial opportunities through strategic partnerships. Together, we designed a commercial framework that empowered our sales team to engage with key partners and gather client requirements. My primary focus was ensuring requirement sign-offs to guarantee alignment and successful implementation — essentially playing therapist, translator, and cheerleader all in one. Reported to the VP of Product. Show less

• 

  Pensieve

  Feb 2025 - now

  Head of Program

  Managing sales/program pipeline, stakeholders, a team of 5 program managers and everything in between to seal the deal, working with Tech Team to deliver software solution in timely and profitable manner.