Vasu Yogeshwar

Experience

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  E-Cell, MIT Manipal

  Feb 2022 - Sept 2024

  ● Led a team of 2 executive board members, 10 department heads, 80 executives, and 100 associates to ensure the efficient running of the organisation.● Conducted Manipal Entrepreneurship Summit’24, with a record-breaking 15000+ footfall, 2200+ Registration, Rs. 5 Lacs in revenue, over 120 startups, patents and projects on display, and 9 VCs as a part of the event.● Brought down the data acquisition time from hours to minutes by conceptualising an internal portal for better cross-functional data visibility.● Developing a Startup Service Platform, an innovative product for founders to utilise the resources across 10+ verticals to reduce operational time by 20%.● 4th spot at the National Entrepreneurship Challenge● Brought the MAHE college entrepreneurship ecosystem under a roof for the first time Show less -Established collaboration amongst 70+ startups and the E-Cell and provided necessary support and resources.-Served as a key member of LinkedIn growth and strategizing efforts, resulting in a 200% growth rate across all metrics on the platform. Developed skills in ideation, top-of-funnel marketing, metric analysis, and growth framework development.-Designated as manager to lead the entrepreneurship community to promote new ideas amongst 5000+ students.-Defined structure to improve team and external communication effectiveness by 20%-Conducted over 50 meetings with startup founders to discuss their progress and goals and provide valuable feedback.-Successfully helped 5 startups in identifying and hiring key talent to build strong teams.-Set up a Rs 2Cr Fund for helping startups with initial seed funding. Show less

  • Chairperson

    Oct 2023 - Sept 2024

  • Startup Development and Social Media Executive

    Nov 2022 - Oct 2023

  • Associate

    Feb 2022 - Nov 2022
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  Enactus Manipal

  Jun 2022 - Oct 2023

  -Led the strategic planning for a social consulting wing aimed at creating a positive impact on NGOs and local MSMEs.-Conducted research on the feasibility and potential impact of creating 5+ sustainable products utilizing banana fiber, as part of a social entrepreneurship project.-Developed and executed a successful winter donation drive, impacting over 50 individuals and generating Rs 15000 in donations

  • Management Committee Member

    Nov 2022 - Oct 2023

  • Working committee member

    Jun 2022 - Nov 2022
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  Formi

  Jul 2022 - Oct 2022

  Graphic Design Intern
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  The Consulting Club at Manipal

  Sept 2022 - Aug 2023

  Senior Associate

  -Managed a 60-member associate team through the planning and execution of management consulting workshops and competitions.-Worked on 10+ case studies, created actionable reports for local MSMEs, provided recommendations for improved performance, and dealt with clients to provide operative and effective solutions.-With strategic marketing and planning, generated 250+ registrations for Junior Associate recruitment

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  GoneBananas!

  Dec 2022 - Jan 2024

  Co-Founder

  Gone Bananas produces high-quality, eco-friendly clothing by blending the locally sourced banana fiber with recycled cotton fiber. Our production process supports traditional techniques and local artisans, while promoting ethical and environmentally responsible practices. Our goal is to offer customers sustainable and fashionable clothing options that make a positive impact.• Qualified for the Hult Prize 2023 global semifinals, finished strong among the top 6 teams, and was one of the 3 teams considered for 'who will represent India in the Global Finale.'•Utilizing waste from banana farms and abandoned weaving facilities post-COVID to impact 10+ banana farmer households and the weaving community • Saved over 10,000+ litres of water, promoting sustainable practices and reducing waste• Committed to creating sustainable solutions that make a positive difference.• Experienced in ideation, MVP, product development, prototyping, and product-market fit, while brainstorming frameworks and branding • Learned the power of teamwork, problem-solving, and innovation through the experience. Show less

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  Isgec Heavy Engineering Ltd.

  Dec 2022 - Jan 2023

  Supply Chain Intern

  1. Gained knowledge of the EPC division, with an overview of 5 departments and supply chain processes through a training program.2. Became proficient in using Baan, an ERP software for managing inventory and orders and improving team efficiency by 20%.3. Learned about vendor management and compared 6+ offers to identify the most cost-effective and reliable suppliers.4. Acquired an understanding of INCO terms, purchase orders, and delivery terms, enabling effective communication and negotiation with vendors or clients. Show less

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  Unstop

  Jun 2023 - Aug 2023

  Product and Growth Intern

  ● Awarded Intern of the month for August 2023● Innovatively drove the introduction of 3 new product offerings, strategically elevating B2C revenue and boosting traffic for existing products by orchestrating the entire process and conducting surveys with 100+ users to assess potential user behaviour.● Generated leads and explored partnership opportunities by data scraping 1000+ end consumers, aiming to identify potential leads and partnerships.● Developed and implemented a comprehensive offline brand experience strategy, engaging proactively with 100+ colleges resulting in over 2,00,000+ new signups; achieved significant user acquisition and market expansion goals.● Collaborated with colleges to achieve goals, fostering growth and innovation by initiating 2 successful strategic partnerships.● Enhanced business development and sales strategies through comprehensive 20+ competitor analysis, resulting in a 40% increase in web traffic and the identification of over 100 lead opportunities, strengthening our competitive edge. Show less

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  Jar

  May 2024 - Aug 2024

  Product & Growth Intern

  ● Led the retargeting of the D2C jewellery segment, Nek, resulting in increased coverage to 90% across channels and achieving a reduction in CAC via WhatsApp from 227 to 172 in June and 100 in July through iterations in content and use of Plotline.● Conducted category data analysis to boost jewellery sales from 5% to nearly 30% of total GMV.● Developed new entry points for users into the jewellery funnel, increasing Top of Funnel (TOFU) volume from 50k to 75k, a 50% increase within one month.● Introduced a milestone strategy targeting users with specific gold value milestones via in-app nudges and WhatsApp, resulting in the best-performing cohort with a CAC of less than Rs. 50 and continuous growth.● Deployed a chatbot to initiate inbound leads for the sales team, driving inbound lead sales to 20% of total GMV daily.● Initiated email marketing as a zero-cost acquisition channel, resulting in a 2-3% sales increase and a 10% growth in brand visibility.● Launched reviews and ratings, and generated initial 200 reviews, to create trust factor within the users Show less