Anand Agrawal

Experience

• 

  CEAT Tyres Limited

  Apr 2019 - Jun 2019

  Summer Intern

  Conducted a Market Study on two-wheeler tyre sales by doing a primary research with the various stakeholders of the tyre tradeDesigned the Micro Distribution policy and benchmarked it with the policies prevalent in FMCG companiesDeveloped a model which takes care of logistics and Return On Investment nuances for delivering products in far flung areasPiloted the policy by setting up 2 Micro Distributors in Jhalawar district and Sawai Madhopur district of RajasthanIncreased two-wheeler tyre sales by 100% and revenue by 76% for CEAT Limited in 7 towns of Jhalawar districtIncreased two-wheeler tyre sales by 80% and revenue by 57% for CEAT Limited in 8 towns of Sawai Madhopur districtIncreased the reach that is the number of sub-dealers billed by 44.8% for CEAT Limited in the far-flung areas of RajasthanOverall increased two-wheeler tyre revenue by 0.62 Million for CEAT Limited in the far flung areas of Rajasthan Show less

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  More Retail Private Limited

  Dec 2020 - Apr 2024

  •Handling ATL and BTL marketing activities for 45 More Supermarkets covering the entire Delhi-NCR Region•Responsible for the revival of supermarkets which are not performing up to the expectation/potential of the catchment•Team Management – Handling a team of 4 Cluster Managers(Directly), 45 Store Managers and ~150 CSAs(Indirectly)•Responsible for delivering the Profit and Loss statement for all the marketing activities done in the region•Successfully launched a new concept called Generation 3 store, first in North India •Responsible for increasing Conversion, Number of Bills and Average Transaction Value of customers in the region Show less

  • Category Manager

    Jan 2022 - Apr 2024

  • Regional Marketing Manager

    Jan 2022 - Jan 2022

  • Category Manager - Skin Care

    Jan 2021 - Jan 2022

  • Management Trainee

    Dec 2020 - Dec 2021
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  Dabur India Limited

  May 2024 - now

  Channel Development Manager