Kriti Dwivedi

Experience

• 

  Aadhaar - The theatre society of Motilal Nehru college

  Aug 2016 - Feb 2019

  Creative Writer
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  Rentlors

  Jun 2017 - Aug 2017

  Marketing Intern
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  Dadpreneur

  Jun 2017 - Aug 2018

  Content Writer
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  ReleaseMyAd.com

  Jun 2017 - Sept 2017

  Intern
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  Grapes Worldwide

  Jun 2019 - Sept 2020

  Efficiently managed brands assigned - Happydent and Alpenliebe Juzt Jelly, jointly strategized for campaigns.Coordinated with various internal stakeholders such as copy team, content team, and designers to represent and maintain the voice of the brand while delivering on committed timelinesModerated user content to ensure that all engagement with the brand was appropriate and amplified brands' mission and messageResponsible for social media calendar and monthly social media decks

  • Account Executive

    Apr 2020 - Sept 2020

  • Marketing Trainee

    Jun 2019 - Apr 2020
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  Syrup Technologies

  Feb 2022 - Jun 2022

  Sr. Social Media Executive

  Single point of contact for clients of the organisationWorked closely with brand manager to plan and execute the website listings of various SKUs on their website and online marketplaces, to attract the TG while keeping in line with the set brand guidelinesUnderstood the upcoming campaigns of the clients and briefed the internal stakeholders to adhere to the timelines while ensuring the brand's message is amplified and voice of tone is maintained

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  Sideways Consulting

  Apr 2023 - Jun 2023

  Strategy Intern

  Worked on brands such as NIC Icecreams, Borosil, BuildNext to Analyze the offerings and communication of 15 companies in the home construction, ice creams and durables category to determine the category codes, norms, and core messagingExplored uncharted territories, analyzing the communication tactics employed by adjacent categoriesWorked on the positioning map to place how competitors want to be perceived by the customersDeveloped discussion guides for multiple stakeholdersOrganized the research data to chart consumer journeys using Figma, which helped draw parallels between personas and mined motivations, frustrations, and deterrents experienced by the consumers in the category through the consumer journeyThought Leadership Project - Kaise SeekhaWorked in a team of 3 to carry out a research-intensive project to determine how people learn about things they purchase.The focus of the project was to determine the learning journey of the consumers. Wrote project proposals and discussion guides for consumer research to be conductedScheduled, coordinated and conducted 24 in-depth interviewsOrganized and analyzed research data through transcripts of each interviewPresented findings and insights to the strategy department to understand the learning journeys better concerning the category behavior, gender roles, identification of influencers, and the extent of their influenceProject MumbaiCollaborated with a team of 3 members to develop a workshop for the NGO - Project MumbaiResearched the problems faced by residents of Mumbai by scanning social platforms, media articles, and in-person interactionsIdeated, conceptualized, and conducted the trial run of the workshop with 10+ participants. Show less

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  Ace turtle

  May 2024 - now

  Assistant Brand Manager