Bertie Bi

Experience

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  Quick Electronics (China)

  Mar 1999 - Dec 2005

  Business Development Manager

  Key account management and business development; Key service partner development;Business case and financial validation;Project Management experience at earlier years.

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  China Kingway Communication

  Jan 2007 - Dec 2007

  Corporate Event Producer

  Marketing event organized: new car launches, brand marketing events, and customer experience events.

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  BMW Group

  Jan 2007 - May 2020

  Responsible for a BMW newly invested Joint Venture ‘Spotlight Automotive Ltd.’ in function of ‘business development & steering”, with area of responsibilities mainly include:1. Strategy implementation per business model defined;2. Organizational Development on the basis of company strategy and business processes;3. Corporate Regulation Management;4. Shareholder Topic Coordination;5. Committee Steering, mainly including Board of Management (BoM) & Board of Directors (BoD). Overall team responsibilities with global markets financial controlling incl. budgeting, inner year financial planning & forecasting, business case validation and financial performance reporting;Personally as market contact for North & South America Markets including US market, and German Market on financial planning, forecasting and financial performance analysis. Led teams with following area of responsibilities:Aftersales Strategy; Aftersales Business Planning and Budgeting;Aftermarket Business Intelligence;Parts Pricing;Aftersales Business Steering and reporting.

  • Head of Business Development & Steering, Spotlight Automotive Ltd., a BMW invested Jiont Venture

    Jan 2019 - May 2020

  • Team Lead Business Financial Controller, Aftersales

    Jan 2016 - Dec 2018

  • Senior Manager Aftersales Strategy and Planning

    Feb 2012 - Dec 2015

  • Manager, Aftersales Business Analysis & Strategy

    Nov 2009 - Jan 2012

  • Assistant Manager, Accessories Product Promotion

    Jan 2007 - Oct 2009
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  SPOTLIGHT AUTOMOTIVE LTD.

  Jun 2020 - Mar 2021

  Director Business Development

  JV invested by BMW AG and GWM. Responsible for shareholder reporting, business planning and steering, Corporate governance, process management and organizational development.

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  BMW ArcherMind Information Technology Co., Ltd.

  Apr 2021 - now

  CFO

  BMW ArcherMind is a joint venture invested by BMW and Archdermind Technology on digital car software development. Responsible for accounting, tax and customs, financial planning incl BU/FC/LRP, cost control, Legal & Compliance in this JV.