Pooja Somani

Experience

• 

  Komal gulabani

  Dec 2017 - May 2018

  Intern
• 

  Slam Jam

  Jan 2019 - May 2019

  -Devised a communication strategy through collaboration with Nintendo switch to increase awareness and community for the brand.-Proposed communication and marketing budgeting plan for 2020 as per collaboration strategy. - Understanding exciting merchandising and buying plan of their e-commerce platform (Slam Jam Socialism).- Identifying new categories, brands and products that fit into the new defined theme for the multi-brand website.- Devised a defined buying and merchandising plan which includes analysis of the products to be bought as per given budget.

  • Fashion Brand Management Workshop

    Mar 2019 - May 2019

  • Fashion Buying Workshop

    Jan 2019 - Mar 2019
• 

  Lambert + Associates

  Jun 2019 - Jul 2019

  Fashion Buying and Retail Trend Analysis Workshop

  -Identifying how retailers successfully incorporate omnichannel initiatives to deliver an all-round experience.-Exploring the role of buyer and understanding buying team structure and their roles.-Studied their exciting online platform- Atelier(brand sourcing platform for buyers) and identified gaps in that.-Sourced new brands for the spring-summer 2020 for Atelier-Suggested new strategy for Atelier as an app rather than a website to get more traffic of buyers.

• 

  L'Officiel Italia

  Sept 2019 - Oct 2019

  Fashion Styling Workshop

  -In depth exploration of trends in fashion for spring-summer 2020 -Developed concepts according to the magazine's DNA-Scouting models and photographers-Sourcing for brands inline with the concept

• 

  DSQUARED2

  Nov 2019 - Feb 2020

  Sales Assistant

  -Supporting the sales team during sales campaign A/W 2020-2021-Preparing of the purchase orders as per buyers selection-Visual Merchandising-Assistance in buying appointments and agenda-Coordinating with product department for best sellers and samples

• 

  Studio RHOE

  Jun 2020 - now

  Co-Founder

  It's a fashion and retail consultancy, work towards addressing the challenges of fashion brands and retailers and offer services in areas of Business Development, Social Media Marketing, Influencer Marketing & Retail Collaborations.