Aigerim Matamarova

Experience

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  TechFarm

  Aug 2013 - Jan 2015

  Digital Marketing Manager | Project Lead

  Main achievement: successful launch of new local digital (top - 20 in local website ranking)Experience: new digital products development, Go-to-Market strategies, digital campaigns launching, BPM & project management, contextual advertising, SEO, SMM, web analytics, sales funnels etc. Besides that, I was running my own project.

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  Molbulak.ru (Microfinance Company)

  Feb 2015 - Jun 2017

  Digital Marketing Manager

  Main achievement: new digital ecosystem was built in company, business processes are leaned, created channels' share is 15% monthly of new customers baseExperience: new digital product development (web service for Central Asian migrants in Russia), lead management, Go-to-Market strategies, digital campaigns launching, new digital BPM in traditional finance company, web analysis, SEO, SMM.

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  VEON

  Jul 2016 - Dec 2020

  Main achievement: transformation of traditional approach within team, constant CusDevs, A/B tests, digital as a new channelExperience: focus team on deep understanding of our customers, analysis their habits and behavior and creating value (tariffs, internet packages, notifications etc.), process transformation, new tools and channels. Main achievement: #1 in Finance category, #1 Mobile e-wallet in Kyrgyzstan (by active users), top-10 app in Kyrgyzstan. Experience: delivering the strategic directions of product development for my team consisting of developers, UX/UI designers, CUSdevs, Go-to-market, analysis Main achievement: leading website development (monthly visitors hasincreased in multiplies) and online TVoD platform promotion (became top-20 both within local and global applications), in-house local apps were at top-3 in Entertainment, top -10 in Travel categories.Experience: digital strategy planning, mediaplanning, Go-to-Market strategies, digital campaigns launching, web analysis, collaboration with designers, developers, project managers. Main achievement: optimized ad costs by 80%, successful launch of new digital products (top - 10 in local app markets).Experience: digital strategy planning, mediaplanning, Go-to-Market strategies, digital campaigns launching, web analysis

  • Head of Customer Value Management, Beeline Kyrgyzstan

    Nov 2018 - Dec 2020

  • Product Owner | Fintech, Beeline Kyrgyzstan

    Feb 2018 - Nov 2018

  • Senior Expert of Digital Marketing, Beeline Kyrgyzstan

    Sept 2017 - Feb 2018

  • Lead Specialist of Digital Marketing, Beeline Kyrgyzstan

    Jul 2016 - Aug 2017
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  Kensana Entertainment

  Nov 2020 - Sept 2022

  Main achievement: 100% game designed product for Soft Launch.Experience: managing team working on game core, writing technical documentation for features, game economy calculations. Main achievement: developed analytical & monetization base from scratch.Experience: building architecture of data management, data visualization, monetization features developed, business cases calculations.

  • Product Manager | Game designer

    Sept 2021 - Sept 2022

  • Head of Analytics and Monetization

    Nov 2020 - Sept 2021
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  VEON

  Nov 2022 - Jun 2023

  Product Owner (Fintech)
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  Fingular

  Oct 2023 - now

  Product Manager (Fintech)

  Developing payment stream in a Fintech company across the Southeast Asia