Experience

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  Santa clara university

  Sept 2011 - Jun 2013

  Athletics marketing intern

  - Executed multiple promotional strategies to get students more enthusiastic at games- Used social media to inform students about upcoming athletic events- Recorded videos of games and distributed flyers around campus in order to further promote the Broncos- Worked with a team to help brand the Broncos so that profits may be generated through merchandising.- Provide excellent customer service at the Broncos Store in order to gain loyal and repeat customers

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  Nordstrom

  May 2012 - Jul 2012

  Business management intern

  - Shadowed managerial duties of analyzing reports and coming up with solutions to increase profitability- Worked with a team to come up with strategies for improving the company’s online website- Learned the insights of managerial success and the key components of motivating a team- Handled the Anniversary Sale reports and generated goals for each employee using Excel Spreadsheets

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  Mota group, inc

  Jun 2013 - Jun 2014

  Assistant marketing manager

  - Managed and maintained an emerging e-commerce website through Magento- Managed various social media accounts and increased follower base by being consistent with posts and creating effective user engagement campaigns- Assisted in creating promotional banners and advertisements through Adobe Photoshop- Directed and produced professional review videos that led to an increase in followers on Youtube and an improved SEO ranking- Created weekly email newsletters and ran A/B tests to improve open rate results- Developed successful Google Adword campaigns by creating inexpensive keyword-drive Ads that led to an increase in sales- Held responsibility in managing every marketing project from design all the way to execution- Analyzed reports and identified solutions that would increase each marketing campaign's ROI- Spearheaded affiliate marketing initiatives that resulted in a sales increase of over 75%- Built and managed key partnerships, resulting in increased business support, a decrease in advertising costs, and increased exposure to partner customers- Led a team of marketing interns and effectively stayed within monthly marketing budgets- Self-handedly created content for and managed a crowd-funding project on Kickstarter Show less

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  Coldwell banker

  Dec 2013 - now

  Marketing coordinator

  - Orchestrated multiple successful corporate re-branding campaigns, including the coordination of a new logo and website, the redesign of all print and online marketing materials, enhanced CRM strategies, & internal communications coaching - Developed and managed online marketing campaigns for Youtube, Facebook, Linkedin, Twitter, and Instagram, effectively driving brand awareness, engagement, and traffic to all social media websites - Doubled overall website traffic by strategically improving company's Google Adword campaign efforts- Grew blog audience base to over 4,000 unique views a month by creating organic, SEO optimized content Show less

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  Island princess

  Sept 2014 - now

  Ecommerce marketing manager

  - Developed and created new mobile-friendly website from start to finish. Used CSS/HTML/JavaScript knowledge to custom code a responsive template. Analyzed consumer purchasing behaviors in order to reconstruct product offerings to generate higher profit margins & lower shipping costs. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 65% & reduced bounce rate by 42% within three months- Used Google Analytics to evaluate how customers were interacting with the website and to distinguish website strengths & pitfalls- Recognized that 54% of our website traffic came from mobile devices and spearheaded our mobile strategy by adopting a platform that could make our website mobile-friendly- Created all company promotional and advertising material with Adobe Photoshop & InDesign- Collaborated with team members in order to come up with creative promotional ideas that would drive both retail & online sales- Managed all social media accounts daily through Hootsuite & enhanced company's brand awareness by creating conversations with key influencers on various channels- Saved company over $300 in monthly fees by evaluating current marketing strategies and adopting more efficient, cost-effective strategies Show less

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  Canplan llc

  Feb 2015 - now

  Ceo/founder

  If you or a loved one is battling cancer, then you know about the stresses that come along with it: the heartache, the pain, the little changes that you need to make each day. You also know, however, that there is a level of stress that comes along with this fight, stress brought on by the seemingly endless march of pills and appointments and tests and operations. It’s enough to get to anybody. You try writing it all down, but this isn’t your everyday job: it’s more than that. You’re in a life-or-death situation, and the commitments are piling up. “What do you do?” you ask. “What do you do?”Now, we have an answer. CanPlan is a one-of-a-kind planner designed specifically for cancer patients and their caregivers. It provides daily reminders, guidelines for positive living, and methods for monitoring and tracking all of the details of your illness every step of the way. This isn’t simply a planner: it’s a roadmap to recovery, a book that will return control of your life back into your hands. Once you’re sick, you know you need a hand. With CanPlan, you’ll have one.CanPlan has been successfully funded on Kickstarter with 166 backers contributing $14K to put the planners into production. The planners are currently available for preorders on www.mycanplan.com/buy Show less