Experience

• 

  Astro

  Mar 2002 - Oct 2004

  Broadcast journalist

  Presented the hourly news on Astro’s three main English radio stations. I also led the daily finance segment on one of those channels.

• 

  The leverage group (formerly known as i2media publishing)

  Jan 2004 - Jan 2006

  Writer
• 

  Piquant works

  Jan 2009 - Apr 2014

  Copywriter
• 

  Fmt news

  Nov 2010 - May 2012

  Journalist

  Led a newly formed digital news team in establishing presence and building reputation in Malaysia’s local media industry.

• 

  The edge communications

  Jun 2012 - Jun 2014

  Senior journalist

  Led a newly formed digital news team in producing editorial and video content that positioned it as a strong market entrant.

• 

  Woman.com.au

  Mar 2014 - Nov 2015

  Editor

  Led the website’s content strategy and production in line with its objectives to build awareness and readership, drive engagement and grow its member base.

• 

  Jom magazine

  Apr 2014 - Oct 2014

  Editor
• 

  Gallery 6nine

  Jul 2014 - Nov 2014

  Communications manager
• 

  Porsche cars australia

  Feb 2015 - Dec 2016

  Content editor, writer & social media manager

  Porsche Cars Australia launched woman with drive in 2013 to drive engagement among its female audience. I led the blog’s content and social media strategy and built its readership, social media audience and subscriber list.

• 

  Better place australia

  Sept 2015 - Dec 2015

  Marketing coordinator

  Assisted in content production for the website and marketing material to build engagement among its clientele, board members and funders.

• 

  Inside melbourne

  Sept 2016 - Mar 2023

  Founder & writer

  Inside Melbourne is a passion project born of the desire to write stories about the people who play a part in shaping Melbourne’s character. The content is created on and for Melbourne’s diverse community.

• 

  Australia post

  Nov 2016 - now

  I lead the content production for the consumer and community segments of Australia Post. • Developing and executing successful editorials and videos that support marketing campaigns and drive engagement, leads and revenue. • Commissioning editorial and video content on Australia Post's products, services, business customers, and marketing and community initiatives. • Collaborating with key stakeholders at various levels and managing a diverse and remote team of vendors.

  • Content Manager B2B

    Feb 2024 - now

  • Digital Content Writer

    Jul 2022 - now

  • Digital Content Lead & Editor

    Nov 2016 - Jul 2022