Experience

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  National taiwan university

  Jun 2011 - Aug 2013

  Research assistant

  - Worked in Prof. Chwan-Chuen King's lab in Institute of Epidemiology and Preventive Medicine- Conducted research in influenza and dengue fever- Designed questionnaire and investigated people’s knowledge and awareness about dengue feverContribution:Analyzed the results from 815 Kaohsiung citizens and provided policy insights for Kaohsiung City Government

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  University of washington

  Jun 2012 - Aug 2012

  Research intern

  - Conducted research in Dr. Scott Meschke's lab- Developed an environmental poliovirus surveillance system to help developing countries detect poliovirus from drinking water

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  Business today 今周刊

  Mar 2016 - Apr 2018

  Honors• Health and Medical Information News Reporting Award of Taiwan (台灣醫療優質形象報導獎 優良作品), 2016• Financial News Award, Contemporary Taiwan Development Foundation（現代財經新聞獎 入圍） , 2017Research and Writing:• Collaborated with senior journalists, editors, and photographers to produce cover stories.• Conducted research on diverse topics including the pharmaceutical industry, health policy, corporate taxation, e-commerce, and cutting-edge technologies such as blockchain.• Translated and edited articles from Bloomberg View for publication in the magazine.• Conducted feature interviews, including Vitalik Buterin, founder of Ethereum, and Blair Singer, Rich Dad Advisor. Show less

  • Financial Digital Content Editor

    May 2017 - Apr 2018

  • Researcher

    Mar 2016 - Apr 2017
• 

  Alpha camp

  Apr 2018 - Jun 2019

  Sr. brand development specialist

  • New product go-to-market from 0 to 1: product positioning, brand messaging, landing page UI, and marketing automation.• Doubled monthly paid users via inbound marketing strategies.• Increased leads by 25% in 6 months through content and inbound marketing initiatives.• Achieved a 22% conversion rate with effective marketing automation.• Enhanced website traffic by 60% in 6 months while maintaining low bounce rates and ad budget through diverse content development efforts.• Managed a team of 4 external writers.Tools: Google Analytics, HubSpot CRM, Facebook Ads Manager, ActiveCampaign, Hotjar, WordPress, Webview Show less

• 

  91app, inc.

  Sept 2019 - Dec 2022

  Marketing Communication Strategy and Sales Enablement• Crafted MarCom strategies for product marketing and sales enablement targeting managers and C-level executives of prospective clients.• Promoted direct-to-consumer (D2C) SaaS solutions through industry insights, best practices, and case studies.Cross-team Branding Projects• Led 2022 initiatives: D2C Brand Commerce Whitepaper, Beauty Industry Commerce Trends Report.• Generated data-driven industry insights using 91APP Marketing Cloud to extract best practices for acquiring, converting, and retaining omnichannel consumers.• Collaborated with the product team, sales team, media partners, and key accounts to enhance the project's impact. Show less

  • B2B Marketing Project Manager, Business Development Team

    Oct 2021 - Dec 2022

  • Associate Marketing Manager, Content Marketing Team Lead

    Jul 2020 - Oct 2021

  • Senior Marketing Specialist, Lead Generation

    Sept 2019 - Jul 2020
• 

  Gigabyte

  Dec 2022 - Jan 2024

  Senior corporate brand marketer

  Event Marketing, 2022-2023 Tech Exhibitions (CES, MWC, COMPUTEX):• Product MarCom: AI computing platforms, servers, gaming PCs, automotive systems, and IPCs.• Authored and distributed corporate PR materials to over 36,000 global media outlets.• Orchestrated EDM campaigns resulting in a 30% increase in average open rates and a 448% increase in click-through rates, driving engagement and sales inquiries.• Managed the 2023 COMPUTEX Tech Talk at the GIGABYTE booth.Executed LinkedIn marketing to promote GIGABYTE’s products and highlight ESG outcomes. Show less

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  Asus

  Jun 2024 - now

  Partner marketing manager (commercial and aiot)