François B. de Gersigny

François b. de gersigny

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location of François B. de GersignyGreater Paris Metropolitan Region
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  • Timeline

  • About me

    Marketing Manager at DYKA France

  • Education

    • Lycée français international george pompidou

      2010 - 2011
      High school sciences économiques et sociales (economics and social sciences)

      Activities and Societies: Fundraiser for a school trip to Vietnam French International High School located in Dubai United Arabian Emirates.

    • Ecs (european communication school)

      2014 - 2016
      Master’s degree digital communications & marketing

      Y1 - General Communication:● Communication Strategy● Communication Plan● Internal Communication● International Communication ● Audiovisual Communication● Crisis Communication● Political Communication● Social Media and Digital CommunicationY2 - Digital Communications & Marketing:● Digital Communication Strategy● Community Management● SEO & SEM● Wordpress/Joomla● Web & Mobile Positioning Strategy● Web Media Planning●… Show more Y1 - General Communication:● Communication Strategy● Communication Plan● Internal Communication● International Communication ● Audiovisual Communication● Crisis Communication● Political Communication● Social Media and Digital CommunicationY2 - Digital Communications & Marketing:● Digital Communication Strategy● Community Management● SEO & SEM● Wordpress/Joomla● Web & Mobile Positioning Strategy● Web Media Planning● E-reputation● Multimedia Communication● Competitive intelligence● Technological Watch Show less

    • Université de montréal

      2011 - 2014
      Bachelor’s degree political science and government

      ● International Relations● Crisis Politics● Eastern Europe Politics● Middle Eastern Politics● French and Canadian Politics● Quantitative Analysis● Qualitative Analysis● Political Philosophy● History of Political Thinking● History of Economic Thinking● Macroeconomics● Microeconomics● Teamwork

  • Experience

    • Collectif éole

      Sept 2014 - Jul 2015
      Communication & diffusion officer

      As a communication and diffusion officer my missions were the following : • Creation of a monthly newsletter on MailChimp• Diffusion of some of the studio's artistic projects.• Creation of events around the last edition of Novelum (contemporary music festival)• Creation of communication mediums• Design and sourcing of a client database on FileMaker pro 13

    • Excent group

      Sept 2015 - Nov 2016

      As a Digital Communications Officer my missions included the following:• Administration and content marketing for www.excent.fr, • Creation of SEO optimized product sheets,• Project management, script, and casting for a corporate video,• Social Media Marketing (LinkedIn & Facebook),• Web KPI follow-up (Google Analytics),• Design and launch of an internal e-mailing campaign and of a trimester Newsletter.I also had the opportunity to assist my coworkers by working on non-digital communication missions such as :• Event management (from inscription to stand design and preparation),• Creation of various communication supports (brochures, commercial power-points, internal communication posters...),• French to English translations of communication supports,• Organization of internal team-building events,• Integration of newcomers through an integration program. Show less

      • Digital Communication Officer

        Jun 2016 - Nov 2016
      • Digital Communication Officer

        Sept 2015 - Jun 2016
    • Groupe rossi aero

      Apr 2017 - Sept 2019

      As a communication officer, I had the opportunity to manage projects such as:• Development of 2018 & 2019 Communication Plan,• Management of the group's Online Presence & editorial plan (Website & Social Media Strategy),• Project management and storyboarding for corporate video,• Design and follow-up of KPI’s measurements tools for EN9100 certification,• Design & creation of Commercial Powerpoints,• UX Design & content creation for the group's SharePoint,• Project management, UX design & content creation group's websites (Rossi Aero, Rossi MRO Solutions),• Management of the Group’s presence during the Paris Air Show 2017 & 2019. Show less

      • Communication Officer

        Mar 2019 - Sept 2019
      • Communication Assistant

        Apr 2017 - Mar 2019
    • Dyka france

      Jan 2021 - now

      Day-to-day:• Set-up of yearly marketing strategy and budget according to sales targets and initiatives and follow-up of each action with SMART KPIs,• Management of a team with various seniority & skills levels,• Deployment of an inbound marketing strategy on the French Market,• Digital campaigns planning and follow-up on Google Ads (PPC & Video Ads),• Design of intuitive and crisps tools for the sales team,• External Trade Fairs managements (around 6 per year),• Social media planning,In addition to my daily tasks, I take on project manager roles on occasions:• Website migration from WordPress to Drupal environment for French Market,• Internal Event for company's 60th anniversary,• National promo operation in partnership with Soudal Quick-step biking team during Tour de France.To date, my greatest accomplishments at DYKA are:• Successfully relaunch of the french website, rebuilding it around a strong Inbound Marketing strategy, turing it into an integreated part of our customers buying process. The new website integrates automated marketing flows for all leadforms and requests.• Improving website visibility thanks to SEO efforts: +200% daily traffic in 3 years. Show less Mon rôle chez DYKA consiste à développer la présence digitale du groupe sur le marché français. J'ai la chance de pouvoir le faire en évoluant au sein d'une équipe internationale basée entre France, Belgique et Pays-Bas. En structurant la stratégie française, mes missions incluent :• Administration et management du contenu de www.dyka.fr (site sous Wordpress),• Mise en place d’une stratégie Inbound Marketing afin de passivement générer des leads à partir du site web,• Gestion de campagnes de publicité web (Google Ads, YouTube, LinkedIn),• Mise en place et application d’une stratégie de contenus LinkedIn,• Définition des stratégies digitales de lancement de produits sur le marché français,• Intermédiaire entre DYKA France et l’équipe marketing du DYKA Group basée en Belgique (Flandres) et aux Pays-Bas. Show less

      • Marketing Communications Manager

        Dec 2021 - now
      • Digital Marketer

        Jan 2021 - Nov 2021
  • Licenses & Certifications

    • Unique value proposition

      Prof. regis lemmens
      Sept 2024
    • Leadership authentique

      Progress consulting.be
      Dec 2023
    • Conduite du changement & leadership

      Amahe - conseil & médiation
      Dec 2024
    • Marketing automation

      Cegos
      Jun 2022
    • Néerlandais a2-1

      Inlingua
      Jul 2024
    • Graphic design

      Cegos
      Oct 2018
  • Volunteer Experience

    • Staff

      Issued by Trophée Masters on May 2015
      Trophée MastersAssociated with François B. de Gersigny
    • Staff

      Issued by Festival International des Percussions de Longueuil on Jul 2012
      Festival International des Percussions de LongueuilAssociated with François B. de Gersigny