
Timeline
About me
Brand development through design and user experience.
Education

New skills academy
-Diploma digital marketing
National college of photography
-Various certificates photographyAfter an interest in photography sparked, I attended the National College of Photography for evening classes. I completed numerous certificates here in the field of photography.

General assembly melbourne
2021 - 2021User experience designA 10 week course on defining user problems and finding opportunity within them focussed on research, design and testing.

Damelin
2003 - 2003Desk top publishing
Damelin
2003 - 2003Certificate desktop publishingAt Damelin, I did a 36 week course in Desktop Publishing. Whilst here, I improved my skills in Adobe InDesign, Illustrator, Photoshop as well as Macromedia Freehand.
Experience

Primedia
Apr 2005 - Apr 2006Art directorAt Primedia Publishing I was the art director across several magazines, including ADvantage, Leading Architecture and Microsoft TechNet. I handled art direction, picture sourcing and layout on my own as well as sending the files to print. Mentored by the highly respected, late John Farquhar, my time at this company was priceless and essential to my growth.

Upper case media
Apr 2006 - Apr 2007Designer - zoo weekly magazineAfter working on various business to business titles at Primedia Publishing, I wanted to explore the consumer based side of publishing. When the news broke that Upper Case Media (then publishers of FHM and Heat South Africa) were launching a new title, I applied and moved across. Here i learnt to work under the pressure of a weekly magazine and got valuable insight while working under highly respected individuals in the publishing industry.

Daniel jonathan media company
Jan 2007 - Nov 2018OwnerSpearheaded all design, layout, production, reproduction and creative work for several high-profile brands including Divestyle, Legacy Inspires and Prestige magazines as well as Jamie’s Italian South Africa and Nonino Grappa South Africa.• Photographed such luminaries as David Hasselhoff, Nacho Figueras and Reeva Steenkamp.• Brought about significant media coverage, exposure and a readership reach of 916K for Nonino Grappa by arranging and coordinating multiples PR events throughout South Africa.• Saved Legacy Inspires copious amounts on production costs by closely monitoring and managing budget.• Selected as the design agency for Jamie’s Italian for their 2016 South Africa launch.• Spurred substantial revenue growth by introducing a sponsored calendar into Divestyle magazine. Show less

Media nova
Apr 2010 - Mar 2011Art directorI worked at Media Nova as an art director across various magazines including the consumer publication Sandton Magazine and two custom publications, Legacy Inspires (published for the Legacy Hotel Group) and Your Wealth (published for Liberty financial advisors). Whilst here, I oversaw a team of 2 designers, created new pitches for custom titles, organised photoshoots by booking locations, photographers, stylists and make up artists as well as did several of the portrait and fashion shoots myself. I left Media Nova as the position at Media24 offered better job security. Show less
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Media24 (pty) ltd
May 2011 - Feb 2019Art directorLed production efforts for biweekly television magazine TVPlus published in two languages by managing 4-person art department and an 18-person editorial team when required. Directed photoshoots, co-ordinated cover design and redesign efforts and composed magazine sections as needed.• Oversaw all operations during move from Cape Town to Johannesburg; recruited, trained and guided a strong design team.• Successfully maintained production output during budget shortfall by optimizing staff, taking on more duties, and creating an affordable magazine design template.• Specifically selected to redesign South African edition of Heat Magazine; publication well-received and recognized by global publishers. Show less

The cricketer
Feb 2019 - Mar 2020Govern design of new business pitches, advertising reports, digital marketing collateral and magazine layout efforts for the world’s oldest and best-read cricket magazine. Manage design of social media collateral as well as video production, image sourcing, and client advertisements.
Digital and Commercial Art Director
Jan 2020 - Mar 2020Art Editor
Feb 2019 - Jan 2020

Professional beauty group
Mar 2020 - Sept 2021Senior designerAt Professional Beauty Group I successfully redesigned and laid out Professional Beauty magazine and Aesthetic Medicine magazine as well as laid out Modern Barber magazine and all these publications digital counterparts. During my time there I also set the creative direction on print and digital for numerous trade events, including Professional Beauty London and Professional Beauty North over numerous shows as well as Aesthetic Medicine Live and North, British Hairdressing Business Awards, Aesthetic Medicine Awards, and Salon International 2021. Alongside this, I also designed the companies successful digital events. Show less

Rcni :: nursing standard
Oct 2021 - nowUX Lead
Apr 2024 - nowUser Experience Designer
Apr 2022 - Apr 2024Senior Editorial Designer
Oct 2021 - Apr 2022
Licenses & Certifications
- View certificate

Communicating with emotional intelligence
LinkedinJun 2024 - View certificate

Foundations of accessible elearning
LinkedinOct 2022 - View certificate

Pmc level i
Pragmatic instituteMay 2023
Volunteer Experience
Phone Counselor
Issued by SADAG on Jun 2012
Associated with Daniel Jonathan Parker
Languages
- enEnglish
- afAfrikaans (basic)
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