
Diana Antunes
Preschool Teacher

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About me
Social Media & Community Lead @Houdini Sportswear
Education

Kulturama Musikdramatiska Grundskola
2002 - 2007
Medieinstitutet
2018 - 2020Higher National Diploma Marknadskoordinator / Marketing CoordinatorBrand- and marketing strategiesPerformance marketing (Google Analytics, SEO, and paid social)Traditional channels and digital media methodologiesProject- and production management Content- and copy creation

Forsbergs Skola
2015 - 2016Higher National Diploma Grafisk Design och Reklam / Graphic Design and AdvertisingCreative thinking, brainstorming, and process work. Typography, design history, layout applications, advertising campaigns, commercials, communications, and design of printed matter like music covers and book covers. Branding, logos, packaging, and posters. Presentation skills, current vocational guidance, and industry knowledge.

Rytmus, Academedia
2007 - 2010Music, Vocals
Experience

Pysslingen Förskolor
Jan 2013 - May 2015Preschool Teacher
Twisters Cheer Elite
Nov 2013 - Jun 2018‣ Responsible for different elite teams (Minior Lvl 2/3 and Junior Lvl 3). ‣ Monitor the development and safety of the athletes and co-coaches.‣ Adjust strategies to improve techniques, that will allow participants to train and compete successfully‣ Handle all the administrative duties that come along with practices, tryouts, national- and international competitions, etc. ‣ Responsible for all activities and curriculum development of each cheer camp.‣ Hire, supervise and evaluate camp staff and coaches.‣ Provide a safe, fun, and positive experience for all campers together with staff.‣ Promote the camp's unity and spirit through clothes, flyers, videos, social media, etc. ‣ Conduct routine safety inspections and report any unsafe conditions. Handle situations involving injuries, accidents, or emergencies.
Head Coach
Jan 2007 - Jun 2018Camp Director
Nov 2013 - Oct 2015

Granit Funktion & Förvaring AB
May 2015 - Aug 2018Sales Advisor‣ Sales and customer service.‣ Visual merchandising and overall responsibility of the kitchen area.

Swedish Hasbeens
Feb 2017 - Sept 2017E-commerce Coordinator‣ Support site operations and digital merchandising efforts. ‣ Curate onsite content and set up promotional activities that conforms to brand guidelines and SEO best practices. ‣ Manage the product catalog in Magento, ensuring information and imagery is up-to-date. ‣ Online customer support and community management through email and social media. ‣ Basic analyses of service and sales results.

Polarn O. Pyret
Sept 2017 - Sept 2018CRM and Customer Care Agent‣ Responsible for front-line communication and proactively helping customers through various channels.‣ Customer loyalty- and customer relationship management through Voyado. ‣ Gather community insights and report on key metrics. ‣ Share new ideas and collaborate with other stakeholders to optimize and support long-term solutions for the overall customer experience.

Heja Livet
Mar 2019 - May 2019Creative Community Manager Internship‣ Execute a wide range of marketing collaborations and events. ‣ Build a website in Squarespace to increase trust and showcase the overarching purpose of the business. ‣ Edit and optimize any material connected to advertising, branding, and marketing. ‣ Responsible for the daily operations of their social media channels. ‣ Produce compelling copy and content for their monthly newsletters. ‣ Serve as the main point of contact for ambassadors.

Hermine Hold
Oct 2019 - Dec 2019Marketing Coordinator Internship‣ Support the marketing team with onsite brand campaigns and social media.‣ Do basic analyses of campaigns and sales results in Google Analytics and Centra.‣ Influencer marketing through Brandbassador, Scope, and Instagram.‣ Funnel- and customer journey mapping.

Epidemic Sound
Feb 2020 - Dec 2023‣ Strengthen Epidemic Sound's strategic planning of content and spearhead 360 marketing activations across different platforms to raise awareness and empower users through every step of their journey. ‣ Define marketing strategies with a multichannel approach to optimize performance and ensure cohesive experiences on digital platforms like social media, blog, emails, website, etc.‣ Full ownership of the project process and responsible for supervising the entire production from brief to delivery, ensuring that creative work is channel-specific, on brand, and to the highest standard. ‣ Lead the development of activation plans and work closely with brand planners, creatives, channel managers, and other stakeholders to deliver successful outputs that are inline with company objectives. Handle agreements and budgets. ‣ Gather insights and conduct post-campaign evaluations. Report on performance of multichannel initiatives and implement learnings on future campaigns. ‣ Stay on top of industry trends, new functionalities, user research, and company strategies to create data-informed and innovative marketing efforts. Show less ‣ Develop strategic activations and engaging content ideas for Epidemic Sound's social media channels, with full ownership of the concept, project process and final output. ‣ Formulate briefs with strategic and creative scopes, budget estimations, objectives, rollout timelines, and communication guidelines. ‣ Coordinate and oversee the work of our in-house designers, external creatives and brand ambassadors. ‣ Collect data and report on performance. Implement learnings on future initiatives. ‣ Lead the development of activation plans, direct creative brainstorming sessions, and work closely with other stakeholders to deliver successful outputs. Show less ‣ Develop and execute social media strategies to meet the company's goals and objectives. ‣ Scale brand awareness through various platforms, and work closely with cross-functional teams, including marketing, design, and performance, to ensure a consistent and cohesive online presence. ‣ Create engaging content. Collaborate with creatives and agencies to deliver successful outputs. ‣ Monitor and manage social media accounts, including scheduling and publishing posts. ‣ Define KPIs, and analyse data to evaluate the performance of different content efforts. Report on results. ‣ Stay up to date with current technologies, trends and design tools. ‣ Set new structures and workflows within the team. Show less
Activation Manager, Cross Channel
Mar 2023 - Dec 2023Social Media Activation Manager
Jul 2021 - Mar 2023Social Media Coordinator
Feb 2020 - Jun 2021

DMA Creative
Jan 2021 - Jan 2023Freelancer‣ Graphic Design ‣ Photography ‣ Social Media ‣ Web Design

Houdini Sportswear
Dec 2023 - nowSocial Media & Community Lead
Licenses & Certifications
- View certificate

Competitive Coaching Intermediate
Svenska CheerleadingförbundetSept 2018 - View certificate

Competitive Coaching Advanced
Svenska CheerleadingförbundetSept 2017 
Google Analytics Essential Training
Lynda.comDec 2018
Languages
- svSvenska
- poPortugisiska
- enEngelska
- spSpanska
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