AbdulRahman Harith

Experience

• 

  UXBERT Usability Lab

  Jun 2016 - Nov 2016

  I was involved in User-Centered Development (UCD) life cycle.Including user research, information architecture, usability testing, interaction design and visual design. Many management and marketing duties were assigned to me as well.

  • Part-time UX Researcher

    Sept 2016 - Nov 2016

  • User Experience Intern

    Jun 2016 - Sept 2016
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  UXBERT Labs

  Feb 2017 - Dec 2017

  UX Researcher

  - Worked with clients from a variety of sectors including E-commerce, banking, and airlines as well to help them understand their users and evaluate their products' usability. - Took responsibility for the usability testing process including users recruitment, user interviews, analysis, and reporting. - Participated in creating UX content to benefit the design community.

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  Al Rajhi Bank

  Jan 2018 - Jan 2019

  Innovation Lab Officer

  - Was part of the first team who operated the bank innovation lab and helped to establish the practice.- Conducted user research for many internal products to help the stakeholders to take evidence-based actions.- Contributed to a mega service design project where we studied one of the banks most profitable products from all aspects of the products including users experience, customer service, back-office complications, internal procedures and sum up all insights into actionable initiatives. Show less

• 

  Self Employed

  Jul 2018 - Dec 2020

  UX Researcher (Freelance)
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  Interaction Design Foundation (IDF)

  Nov 2018 - Mar 2020

  Local Leader at IDF Riyadh

  - Revived IDF Riyadh community after more than 5 years of non-activity to a 1K-member-meetup.- Prepared content for the meetups to be discussed and delivered. - Arranged with many guests to share their expertise with the UX community.

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  THIQAH Business Services

  Jan 2019 - Oct 2021

  - Strategically led product, design, and agile development teams to deliver complete solutions for major government organizations. - Provided thought leadership, strategic vision, and implemented proven design approach and process. Notable clients included: Ministry of Commerce, the Ministry of Justice, SASO.- Led UX research activities for key initiatives.- Worked closely with stakeholders, product managers, and project managers to ensure that designs delivered meet users' needs and business needs as well. - Used user research insights to build trust which increased sales value 20% higher than standard market estimations. Show less

  • Senior UX Specialist | Senior UX Researcher

    Feb 2020 - Oct 2021

  • UX Specialist | UX Researcher

    Jan 2019 - Feb 2020
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  TechTrans Co | شركة التحول التقني

  Feb 2021 - May 2021

  Product Manager

  I led the team through new product discovery, analysis, and design:- Customers Interviews- Market Research & Benchmarking.- Business model building - Cross-functional team building - UX Research and Design - System analysis and user story writing

• 

  WalaPlus

  Oct 2021 - Feb 2024

  As the Head of Business Innovation & Research at Walaplus, I am dedicated to shaping the future of our organization by leading the charge in innovation and strategic research. My role is to:🚀 New Products Innovation: Spearhead the development and validation of new products that align seamlessly with our company's vision, maximizing value and enhancing our competitive edge. From idea to early traction. 🔬 Product & Market Research: Thoroughly analyze the competitive landscape and industry trends intersecting with Walaplus products and markets, providing invaluable insights for strategic decision-making.👥 User / Customer Research: Dive deep into understanding our customers and users, ensuring that our products and services meet their needs while aligning with our business objectives.🌐 Ecosystem Building: Ensure that our products, services, and customer interactions uphold our brand promise and contribute to the growth of our ecosystem. 🚀 GTM Support: Play a pivotal role in supporting the go-to-market strategy for new products and refining strategies for existing ones, facilitating their success in the market. Show less In my role, I concentrated on optimizing the Go-to-Market strategy for an existing product, collaborating closely with cross-functional teams, including Sales, Customer Success, and Product, to maximize value. Some key accomplishments during this period include:🔧 Product Revamp: Collaborated with the Product team to comprehensively refine the product, tailoring it to precisely meet our clients' needs.💰 Revenue Growth: Through effective teamwork and strategy, I contributed to my team's ability to secure over +7 million SAR in sales, driving revenue growth.🌐 Expanded Use Cases: Successfully broadened the range of use cases for the product, delivering additional value to both customers and the business.🚀 Product Activation Processes: Implemented product activation processes to streamline onboarding and usage, ensuring customers realize value from our offerings.💲 Pricing Structure Enhancement: Led the enhancement of our pricing structure, resulting in improved product profitability.🤝 Strategic Partnership: Established a valuable partnership with a high-quality ecosystem partner, further enhancing the value proposition for customers and boosting our Average Contract Value (ACV). Show less 🚀 Product Group Strategy: Formulated and executed a comprehensive product group strategy, enabling expansion across four sectors, resulting in a substantial increase in Average Contract Value (ACV).💰 Scalable Monetization Model: Introduced a highly scalable monetization model that not only enhanced the quality of the Walaplus marketplace but also drove increased user engagement and transaction rates.📱 Mobile App Revamp: Led a successful overhaul of our mobile app, significantly enhancing the employee experience.🌐 Company Expansion Strategy: Addressed critical scalability questions as the company expanded, playing a pivotal role in shaping the new company positioning and expansion strategy.🚀 Lean Product Development: Established an innovative product development process rooted in lean startup principles and no-code solutions, accelerating experimentation with new products and achieving 10x learning outcomes in 80% less time and with reduced budget requirements. Show less

  • Head of Business Innovation & Research

    Oct 2023 - Feb 2024

  • Head of Business (Acting)

    May 2023 - Sept 2023

  • Head of Product

    Feb 2022 - Sept 2023

  • Product Manager

    Oct 2021 - Feb 2022
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  Landscape | لاندسكيب

  Feb 2023 - May 2024

  Founder & Content Creator
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  Drahim | دراهم

  Feb 2024 - now

  Head of Business
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  Dzynr | دزاينر

  May 2024 - Aug 2024

  Product Strategy & GTM Advisor