Mo Bing Chan

Experience

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  Kaye Publishing

  Feb 1987 - Dec 1993

  Art Director | Graphic Design: USA

  • Managed overall design of a monthly news magazine for designers. • Supervised art assistants on layouts and worked closely with the production department. Additional responsibilities included on-press proofing and overseeing the printing, binding, and mailing of each issue.

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  H. BAUER PUBLISHING

  Jan 1994 - Jun 1995

  Associate Art Director | First for Women

  • Designed for this national women’s magazine with a circulation of one million. • Worked closely with editors and the photo department to create layouts on a variety of women’s issues. • Assisted the art director in supervising the staff to ensure the consistency of design and work flow.

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  Scholastic

  Jul 1995 - Apr 2015

  • Supervised designers in creating overall product design and logo identity for classroom-reading programs, which included books, student and teacher materials, CD-ROMs, and packaging. • Managed outside vendors in design, illustration, photography, and web animation in building the look of the products. • Collaborated closely with marketing and editorial to implement the branding of programs from concept to final product. • Worked with production to establish procedures for managing work flow and tracking all schedules to meet deadlines. • Monitored budgets to ensure profitability.Key Achievements:• READ180, MATH180, CODEX, Expert21, Text Talk, Zip Zoom, rSkills, SRI, SMI, Scholastic U• Awarded the AEP Golden Lamp Award and the Distinguished Achievement Award for Children’s Curriculum Package for the Text Talk program. Show less • Conceived and implemented a new design direction to better serve the needs of teachers. • Maintained the monthly budget and schedule of each issue. • Commissioned and negotiated fees and contracts with illustrators and photographers. • Organized and directed photo shoots. • Supervised a team of freelance designers to design and ship two magazines monthly. • Other responsibilities included scanning and retouching images and maintaining direct communication with pre-press and printing facilities.Key Achievements:• Orchestrated a total redesign of the magazine and received an honorable mention for design excellence from Scholastic. • Initiated a project to mentor a sixth-grade class at P.S. 42M to publish its own magazine which was featured on Channel 5 News. Show less

  • Senior Art Director | The Education Group

    May 2000 - Apr 2015

  • Art Director | Instructor Magazine

    Jul 1995 - Apr 2000
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  MBC.Design LLC

  Jun 2000 - now

  Freelance Designer

  Designed logos, children book illustrations, annual report covers, web pages, t-shirts, event posters, invitations, character developments, murals for:Angela’s Dishes • Chinese Evangel Mission Church • Arch Angels Volleyball Team • Kristen & John Um • Connie & Francisco Cristobal • Emmanuel Orphanage in Romania • Scholastic

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  Houghton Mifflin Harcourt

  May 2015 - now

  • Lead design teams in creating the English and Spanish student editions of the Core Reading Program for G1–6 for state adoption.• Collaborate closely with internal teams and outside vendors to produce innovative and engaging ways to encourage learning with next-generation students.• Create style guides to establish the visual language and ensure consistency of product.• Establish strategies and best practices in design methodology to achieve product excellence.• Manage resources and deliverables to meet tight deadlines.• Develop the UI of digital product called Studios integrating it into the suite of other products on the platform. Show less

  • Design Director

    Jan 2015 - now

  • Design Director

    May 2015 - now