Rich Mehok

Experience

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  Swensons Drive Ins

  Mar 2012 - Sept 2013

  Server

  Head server responsible for managing service staff and assisting with expositing food for the kitchen. Main responsibility being to maintain outstanding customer service while constantly progressing the entire staff in efficiency. While also helping CSR's service accounts and constantly updating accounts in our information system (instar).

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  Amer Insurance

  May 2013 - Jan 2014

  Representative Agent

  A blend of servicing and producing accounts in both personal and commercial lines of insurance. Responsible for helping full time producers with various marketing campaigns and developing personal projects to help bring in accounts.

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  Phi Delta Theta Fraternity

  Apr 2014 - May 2015

  Philanthropic Chairmen - Ohio Epsilon Chapter

  Responsible for developing, organizing, and managing philanthropic fundraisers for Phi Delta Theta. In addition, holding all members responsible for participating and upholding their requirements such as ticket sales for any of our events.• Project Coordinator for Phi K fundraiser

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  University Park YMCA

  Jul 2014 - Dec 2014

  Member Service Representative

  Assist members, guests, and staff with friendly, knowledgeable service in aprofessional manner. Member Service Skills: problem solver, sales experience, ability to effectively relate to diverse groups of people from all social and economic segments of the community.

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  The J.M. Smucker Company

  May 2015 - Aug 2015

  Trade Strategy Intern

  Role description: Supported Brand Strategy managers in running analysis to boost top and bottom line revenue. Responsible for summer project with goal of presenting actionable insights to drive brand strategy optimization. Key Accomplishment: - Led brand situation analysis that contributed to new promotional strategy which increased product take rate by 55%.

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  The J.M. Smucker Company

  Feb 2016 - Nov 2018

  Role description: Responsible for providing brand teams optimal pricing strategies to support growth goals. Developed promotional pricing guidelines and go-to-market strategies for key accounts. Presented top and bottom line revenue opportunities to leadership for mid-year strategy shifts. Key Accomplishments:- Trained and managed department intern, helping to develop a channel framework analysis that identified $1.3MM in additional net revenue. - Created pricing strategy process improvement that reduced scenario building for pricing from 21 days to just 4.- Led business unit in adopting new annual planning tool that increased YOY annual net revenue by 3%.- Developed Spotfire dashboards that reduced meeting preparation time from 3 days to just 1. Show less Role description: Responsible for reporting marketing campaign and event analytics to marketing and sales teams. Lead monthly meetings to review success of prior month promotional activities for sales territories and key accounts. Aggregate key findings from previous year promotions to drive strategy changes in upcoming years guidelines. Key accomplishments:- Drove historical analysis on Back to School promotions that helped to create a strategy shift that delivered a 117% lift in YOY campaign revenue.- Developed Tableau dashboards that reduced monthly meeting prep from 8 days to just 3.- Executed a sales territory audit that increased gross profit margin by 1.8% and exceeded quota attainment by 2.5%. Show less

  • Analyst Revenue Growth Management - Consumer Foods

    Feb 2017 - Nov 2018

  • Analyst Revenue Growth Management – Post Event Analytics

    Feb 2016 - Feb 2017
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  MRI Software

  Nov 2018 - Jul 2019

  Account Manager

  Company description: MRI Software provides innovative proptech solutions for residential and commercial real estate owners, operators, occupiers, and investors, since 1971. Role description: Provide client services to +100 accounts to generate new and recurring revenue. Built customer relationships and maintained an average Net Promoter Score of 8.9. Manage full account life-cycle from implementation through renewal. Key Accomplishments:- Drove an average of 83% sales quota within assigned territory.- Developed ROI calculating sheet that increased territory sales 300% for a key product.- Managed the servicing and retention for 125 accounts.- Drove cross functional collaboration to develop highly trackable digital campaigns through Seismic that increased monthly webinar attendance by 180%. Show less

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  Blackhawk

  Jan 2020 - Dec 2024

  Role Description: Responsible for translating client goals into digital marketing campaigns & strategy. Manage paid search campaigns, optimize local SEO & create analytics dashboards for clients. Create automated reporting to communicate campaign & digital strategy success. Key Accomplishments:- Built the Google Maps/Local SEO service offering at Blackhawk for clients across 10+ industries. The average profile views grew 20% for these clients year over year. - Created custom dashboards in Google Data Studio for clients running Google related services such as Google Search Ads, Website SEO, & Google My Business optimization. - Managed a google ads strategy that drove +30,000 calls in 2021 for 25 locations.- Developed new internal processes to reducing the speed of launching paid media campaigns from a week down to 3 days while maintaining/improving the performance of said campaigns.- Managed 50+ local SEO strategies- Managed 40+ Google Ads accounts with $45K in monthly spend. Show less

  • Head of Client Services

    Mar 2023 - Dec 2024

  • Senior Account Manager

    Jan 2021 - Mar 2023

  • Digital Marketing Strategist

    Jan 2020 - Jan 2021
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  BKV Energy

  Dec 2024 - now

  Digital Marketing Manager

  Digital Marketing Manager responsible for planning, implementing, and managing organic (SEO) along with paid advertising strategy to increase brand awareness and drive customer acquisition.• Conduct comprehensive keyword research and trend identification to inform andguide content strategies and improve search visibility.• Develop and execute a robust content marketing strategy that includes contentcreation, copywriting, and strategic content deployment.• Apply SEO best practices across all areas, including page titles, meta descriptions,headings, paragraph length, content organization, layout, readability, and keywordusage.• Follow E-A-T-T (Expertise, Authoritativeness, Trustworthiness, and Technical)guidelines to enhance content value and credibility.• Manage the company’s WordPress site with a strong understanding of SEO pluginslike Yoast and RankMath to ensure optimal site performance.• Employ conversion rate optimization strategies, including A/B testing, and use toolslike heat maps and click maps to refine user interactions and improve conversionpaths.• Plan and oversee SEO projects from inception through to execution, ensuring theyalign with broader marketing objectives and are delivered on schedule.• Develop and execute a comprehensive paid media strategy across multipleplatforms including Google Search Ads, Display Ads, YouTube Ads, Meta Ads, andMicrosoft/Bing Search Ads.• Utilize Google Tag Manager and Google Analytics 4 to set up tracking, monitorcampaign performance, and analyze data to identify trends and insights.• Conduct A/B testing and utilize tools such as heat maps and click maps to enhanceuser experience and improve conversion rates. Show less