Raya Wakim

Experience

• 

  Grey Group

  Nov 2008 - Jul 2012

  Senior Account Executive

  • Led the successful rebranding of major client Korek Telecom, followed by a 360 campaign launch covering brand identity, website uplifting, and events.• Managed clients like Allianz, Tanmia, Martini, and more, showcasing strong client relationship management skills.• Developed integrated marketing strategies for various clients, demonstrating expertise in ATL, BTL, and events coordination.

• 

  Sonia Rykiel

  Sept 2013 - Feb 2014

  Showroom and Press Assistant

  • Organized PR events for SONIA RYKIEL of which the Paris Fashion Week Spring-Summer 2014 Show and Press Days.• Managed press requests for shoots and celebrity styling.• Collaborated with team to ensure successful execution of events and press activities.

• 

  Saint Laurent

  Mar 2014 - Aug 2014

  Retail Associate

  Sales Associate, CRM, Visual Merchandiser & Stock Management

• 

  FAWAZ HOLDING

  Feb 2015 - Mar 2018

  Account Manager

  • Managed clients ATL and BTL campaigns for top brands like Pernod Ricard, Sanpellegrino, and more.• Created and optimized media plans to drive successful marketing strategies.• Collaborated with cross-functional teams to ensure client satisfaction and campaign success.

• 

  HOPSCOTCH Groupe

  May 2018 - May 2019

  Head Of Client Services

  • Managed client relationships for a diverse portfolio including prestigious brands like Mercedes-Benz, Mitsubishi, and Harley Davidson.• Developed and implemented strategic plans to drive client satisfaction and retention.• Led a team to successfully launch new initiatives and campaigns, resulting in increased brand visibility and revenue growth.

• 

  Depeche Mode

  Jun 2019 - Mar 2020

  Marketing And PR Specialist

  Led the development and execution of digital strategies, managed social media pages, and coordinated corporate events for Depeche Mode and 6:05.• Developed and executed digital strategies to increase online presence and engagement• Managed social media pages for depechemode & 605 Concept store, driving brand awareness• Coordinated the development and execution of corporate events and in-store activations, enhancing customer experience and brand loyalty

• 

  ALDAR

  Mar 2020 - Oct 2020

  Marketing And PR Manager

  • Developed and executed Marketing and PR plans for ALDAR's hospitality portfolio.• Managed the websites, content, and launched the e-comm platform.• Implemented Influencers and Social Media strategies to drive brand awareness and engagement.

• 

  MullenLowe MENA

  Nov 2020 - Sept 2022

  Account Director

  • Developed 360 campaigns for City Centers regional, integrating offline and online communication strategies.• Played a key role in securing the Mall of business along with 2 campaigns for “Share” MAF loyalty program contributing to business growth and success.• Led business initiatives for MAF retail: Mall Of portfolio, including Mall Of the Emirates & Mall Of Oman, supporting the successful launch of the mall of Oman.

• 

  Noë & Associates

  Sept 2022 - Dec 2024

  Account Director

  As an Account Director at Noë & Associates, I spearheaded the branding and marketing efforts for luxury real estate clients. My role involved developing launch strategies, project branding, and creating marketing collaterals for high-end projects like Baccarat Hotel & Residences and Four Seasons DIFC. I successfully managed key accounts, including NEOM (Trojena), Red Sea Global (Miraval & Jumeirah), Shamal (Baccarat Hotel & Residences and Dubai Harbour Residences), and H&H (Eden House brand, Eden Hills, DIFC Project, and the Peninsula project), ensuring their branding needs were met with excellence. Show less

• 

  A.R.M. HOLDING

  Feb 2025 - now

  Senior Manager - Marketing