Hitesh Vig

Experience

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  Freelance

  Jan 2006 - Aug 2012

  Visual Artist

  Commercial assignments in Music Events, Sports Events and Celebrity Events with various event agencies for Brands like Hard Rock Cafe, Jaipur Literature Festival, Kutle Khan Project, MTS. Held a solo Photography Exhibition in 2010, titled Thorns and Pearls.Participated in various Photography Exhibitions in 2011 & 2012.Clicked photographs in a colour managed setup and produced prints with accuracy on various printing setups.Mentored members of Delhi University Photography Club from 2011 – 2012 by organizing training sessions, photo walks and exhibitions while studying there.Imparted lectures on Graphics Design and Photography in Panjab University, Chandigarh as a guest lecturer in the years of 2009, 2010 and 2011.Imparted one-on-one sessions to amateur photographers.Worked as an actor and cinematographer for a student short film at Maya Academy, Interview.com in 2006Worked as a writer and director for a student short film at Maya Academy, Traffic Jam, 2008 Show less

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  Canon India

  Sept 2012 - Feb 2017

  Handling Training Management and people management role.Handling content development for internal e-learning applications and Learning Management Systems.Training Business Managers, In Store Demonstrators (ISD’s), Canon Dealer’s and Distributor’s Staff on Product Knowledge, New Products, Customer Delight and Sales Skills Trainings. Creating and conducting Product Assessments for the participants.Creating learning journey and following up with participants on their learning tracks for imaging product trainingsRewarded thrice for Gem Rewards and received employee of the quarter in the period of 2016. Show less Handled short term project with business planning team to improve availability of Canon DSLR Accessories after identifying customer issues related to accessories availability in the market.Preparing Purchase Sales Stock (PSS) at the end of the month.Assisting product team to procure Lenses and Accessories from Canon Japan and Singapore respectively.Identifying out-of-date Accessories for liquidation and reducing days of Inventory.Solving customer issues related to accessories.Identifying indispensable accessories without which key products are not functional, and then procuring them from Canon Singapore.Creating Job Aids for the Business Managers’ to circulate in their respective regions to improve accessories sales.Designing specific training on Canon DSLR Accessories – e.g. Lenses, Flashes, etc.Imparting the Train the Trainer sessions for other trainers on Canon Accessories.Imparting trainings on Canon Accessories in various media schools.Representing Canon at various Photo Festivals and congregations. Show less Joined Canon EOS Academy Team under the guidance of Mr. Yoshitaka Shimogawa, who was then Senior Director – Technical Support. Responsible for creating an Academy for post purchase customer Training on the lines of Canon Singapore’s EOS Academy and Canon USA’s Digital Learning Centre.Identified customer training needs by interacting with end customers on retail store of Canon.Developed training material and courses and organized training schedules.Evaluated efficiency of training programs and recognized the areas of enhancement.Collated and organized feedbacks and presented them to the Group Head for training improvement.Created FB Advertisements and posted them online to invite customers to attend the trainings.Responsible for helping Corporate Communication team in bringing the changes to the Canonedge, i.e. Canon’s CRM portal to host the registration platform for EOS Academy Trainings.Imparted advanced trainings to end customers in North and West region on periodic basis.Spearheaded implementation of Payment Gateway System by working with both internal as well as external teams including Legal, Finance, IT, GA, Corp. Communication, IT and Sales team of Billdesk. Show less

  • Assistant Manager Training

    Oct 2014 - Feb 2017

  • Product Planning Specialist

    Jan 2014 - Oct 2014

  • Senior Content Executive

    Sept 2012 - Mar 2014
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  PANASONIC INDIA PVT LTD.

  Mar 2017 - Jul 2023

  National Product Trainer

  Handling content acquisition and influencer management with key Influencers like top wedding photographers, Pee Kay Suri, PK Suri Worldwide studios, Jayant Chhabra, Cupcake Productions, Vivek Gowda and Sandeep Holla, Blink Films, Youtubers Kshitij Sheetak, Shootguru, Mohit Hussein, Shitty Ideas Trending, Feature Films, Syanna Varthakal [ Tamil ], Why Cheat India [ Hindi ]Creating Hashtag marketing strategies for product launches, product awareness and driving engagement.Editing and managing SEO and SEM blogs for increasing visibility and traffic to Panasonic camera’s microsite, Panasonic 4K imaging club.Analysing and reviewing the Digital engagement activities by tracking Hashtags and brand mentions on Twitter, Facebook and Instagram.Tracking ROI based marketing engagement by analysing the conversion based on lead generation campaigns.Analysing influencer reach and managing influencer selection using Meltwater tool, and driving content creation through influencers.Managing the lumix fanfluencer program and achieving true engagement growth from 100 mentions a month to 900 mentions a month by engaging with the actual Lumix customer base.Representing Panasonic and Leading Wildlife Photography Masterclass in Kenya along with Better Photography managing more than 30 participants across locations like Mt. Kenya, Ol Pejeta Conservancy, and Amboseli National Park.Directing and creating wildlife conservation film ‘Remembering Sudan - The Last Northern White Male Rhino’ along with cinematographers Vishal Jadhav and Feisal MallickChannelised the launch activities of lumix lineup in India while managing key regional influencers activities and workshops along with workshops with international mentor Nick Driftwood.Driving yearly 600 technical workshops and roadshows across India for promoting Lumix range of Panasonic cameras right from Tier A cities to Tier D towns with a budget of approx 1.5 cr annually Show less

• 

  Panasonic India

  May 2021 - Apr 2023

  Senior Manager
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  Freelance

  May 2023 - now

  Creative Consultant

  I am starting as a freelance creative consultant with around 20 years of experience in the field of Photography, training, and product marketing. I am passionate about helping people develop their creative instincts and use their creativity to achieve their goals. I am starting off workshops for the same soon.

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  Treeside Learning

  Aug 2023 - now

  Founder

  Having worked in the corporate, at a profile of Video Production, Training Developmentand Marketing, It was a pretty evident step to jump forward into a coaching role.While streamlining my vision, to develop a course on channelising creative instinct; theidea of ‘Film Making for Social Impact’ became a key driving force. And hence cameTreeside India