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Annette Charles (she/her/hers)

Annette Charles (she/her/hers)

Research Intern

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location of Annette Charles (she/her/hers)Greater Vancouver Metropolitan Area

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  • Timeline

  • About me

    Product Strategy I Data Analytics I Competitive Intelligence I Market Research

  • Education

    • Auxilium ISC school

      -
      10th grade ICSE distinction

    • Nielsen Norman Group

      2021 - 2022
      UX Research 100%

      Analytics and User Experience: using data trends to identify opportunities and guide UX design

    • Loyola Academy, India

      2007 - 2010
      Bachelor of Science (B.Sc.) Biotechnology, Chemistry and Genetics First division

      Subjects: Chemistry, Biochemistry, Genetics, RDNA technology, Molecular biology, Biophysics, Bioinformatics, Microbiolgy, Immunology, Cell biogy, Biostatistics.

    • Presentation Higher Secondary School

      2005 - 2007
      12th grade Science distiction

    • British Columbia Institute of Technology

      2021 - 2023
      Applied Data Analytics

      Relational Database Design and SQL

    • University of Newcastle-upon-Tyne

      2010 - 2011
      Master of Science (M.Sc.) Industrial and Commercial Biotechnology

      Activities and Societies: Newcastle University Entrepreneurs Society, Newcastle University Oxfam Society, NU Business Link, Bio Soc, Newcastle University Dance Society Thesis: Study of Inducible defence mechanism in rice in response to Nilaparvata lugens (Brown planthopper) feeding using RT-PCR.

  • Experience

    • Newcastle University

      Sept 2011 - Apr 2012
      Research Intern

    • Procter & Gamble

      Jan 2013 - Jan 2014
      Research Associate

    • GlobalData Plc

      Jun 2014 - Dec 2015
      Market Research Analyst - Healthcare

    • Mordor Intelligence

      Dec 2015 - Feb 2017
      Senior Market Research Analyst - Healthcare

    • IData Research

      Jun 2017 - Dec 2017
      Market Research Consultant - Immunology Market

    • A.C.E. Consulting

      Jan 2018 - Apr 2019
      Market Research Consultant - Fintech & Healthcare

    • Coast Capital Savings

      Apr 2019 - now

      Advocate data-driven decision making within digital business and support executive leadership in driving key growth initiatives across new and existing digital product portfolios40% - Competitive Intel Consulting and DIgital Experience StrategyAdvocates the UX best practices within Industry to digital product managers and stakeholdersSupports product managers with product canvases, business case studies, gap analysis, product roadmaps and AOP reviewProvides strategic recommendations from market analysis, feature assessments, capability and functionality competitor benchmarking, Update digital product strategy with competitive intel scorecards, current state assessments and target state scopingExpertise in digital products including digital account opening, online lending, PFM, digita banking platform, online support tools.40% - Digital Analytics, Reporting and KPI implementationAnalyses member feedback via hotjar, NPS, app review sentimentResponsible for implementing online conversion KPIs, OKRs, dashboard reporting for lendingImplemented Clickstream tracking via Google Analytics dashboards, data studio, funnel visualisations, user behaviour analysis and traffic benchmarkingConduct exploratory analysis and other ad-hoc reporting to conduct deep-dive on product performance, revenue generation, operational efficiency.Conducts baseline analysis, post-launch estimations and forecasting for lending product volumes, conversions and revenue20% - Vendor Management, Cross-functional collaboration & Team developmentProvided analytics acceptance criteria to developers and designersCollaborates cross-functionally with CRM, advice centre, marketing, sales and enterprise analyticsMentors and coaches analysts as needed to improve analytic skills and product knowledgeBuilds data strategy roadmaps, implement automation, self-serve reports and enable data driven decision making Evaluate market research and technology partners as needed Show less

      • Senior Data Analyst - Analytics & Data Science, Enterprise Analytics

        Oct 2021 - now

      • Web/UX Analytics & Competitive Insights Lead - Digital Experience

        Sept 2020 - Sept 2021

      • Competitive Intelligence Analyst

        Apr 2019 - Sept 2020

    • AI Hour Consulting

      Mar 2021 - now
      Managing Partner

  • Licenses & Certifications