Talk to sales Try for Free
Michael Crescenzo

Michael Crescenzo

Account Executive

Followers of Michael Crescenzo719 followers
location of Michael CrescenzoNew York, New York, United States

Connect with Michael Crescenzo to Send Message

Connect

Connect with Michael Crescenzo to Send Message

Connect

  • Timeline

  • About me

    Director of Sales in Media Advertising / Leading Digital & Streaming innovation / Passion for Team building & revenue growth / Expert in Traditional and Digital / strategy integration

  • Education

    • Farmingdale State University of New York

      1983 - 1987
      Business Adm/ Mgmt

  • Experience

    • News 12 Long Island

      Dec 1994 - Mar 1997
      Account Executive

      Local AE for News 12, 24 hour cable news channel. Cold call to develop new business plus work with existing account base to grow market share.Create local promotions and sponsorships unique to a 24 hour news channel to shift ad budgets from radio and print.

    • Blair Television

      Jan 1997 - Jan 2001
      AE

      AE on Gannett team, sales focused on W*USA, WXIA, KARE, KUSA, WTLV, WFMY and WCSH.

    • CBS Television Sales

      Jul 2001 - Aug 2010
      Sales Manager

      * NY West Sales manager, direct sales activities (new business and transactional) of seven AE's for 9 markets, five in the top 10.Creative, goal orientedNine year track record of success and achievement* Accurately forecast sales activities.* Actively participate in training program to develop future AE's

    • Telerep

      Aug 2010 - Jun 2011
      NY Sales Manager/ CBS Independent Sales Team

      Manage sales activities of the dedicated CBS sales team leading a staff of seven Account Executives. Set share/ sales goals and objectives for sports and specials, forecast opportunities and evaluate success.

    • NCC Media

      Aug 2011 - now

      Manage day to day sales activities leading a staff of six Account Executives representing Comcast, Time Warner and COX cable systems in top ten markets. Set share/ sales goals and objectives for sports and specials, forecast opportunities and evaluate success.

      • Sales Manager

        Sept 2013 - now

      • Account Executive

        Aug 2011 - Sept 2013

    • Ampersand

      Jan 2019 - now
      Director of Sales

      Build and utilize a solid team of sellers to grow revenue and account relationships providing digital and linear solution in a crazy fragmented industry.

  • Licenses & Certifications