Noah Vaughn

Experience

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  University of Washington - Michael G. Foster School of Business

  Sept 2017 - Mar 2021

  Student

  Marketing and Information Systems double majorRelevant Coursework: Marketing Analytics • Customer Analytics • IS Database Management • Strategic Business Communications

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  Knowde

  May 2019 - Jun 2020

  Marketing and Sales Intern

  • Oversaw market research with a heavy emphasis on Excel and customer database management• Collaborated with international Fortune 500 companies to reduce lead time in the delivery of products• Cooperated with the Marketing Director to design the company website and social media channels• Improved company processes by introducing new custom Excel formulas and automation of customer emails

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  SAP Concur

  Jun 2020 - Oct 2021

  Marketing Program Management Intern

  • Conducted market research on top accounts and presented findings to 3 separate sales teams to formulate a plan of action• Created PowerPoint presentation for a travel webinar in collaboration with the CDC• Wrote multiple blog posts currently published on the company website focusing on travel trends and generating demand• Led database hygiene project that edited 400 customer contacts in Salesforce for accuracy• Headed marketing campaign and worked with 5 different vendors for AP Recognition Week Show less

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  New Engen, Inc.

  Oct 2021 - Oct 2022

  Media Services Associate

  • Develop digital marketing strategy and manage the daily operations of customer acquisition channels across international markets including Hong Kong and the United Kingdom• Manage $12M+ in monthly ad spend across channels while maintaining high-level strategic partnerships with key clients in the cryptocurrency and food retail sectors• Analyzed campaign performance in relation to cryptocurrency market performance to suggest changes in spend• Solve complex client business problems outside of core paid channels — full funnel strategy, branding, SEM, SEO, creative ideation, and project management• Compiles and analyzes data, reports, and summary information using Excel to ensure metrics and reporting match specific client needs, conducts industry research, asks probing questions to help uncover root issues, and flags any opportunities or unexpected shifts in account performance Show less

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  Alaska Airlines

  Oct 2022 - Sept 2023

  Lifecycle Marketing Specialist

  • Oversees daily execution of lifecycle communications, including drafting briefs, setting deployment dates, devising test plans, selecting target data, coordinating vendors, and ensuring quality assurance for all outbound campaigns.• Troubleshoots issues related to templates, list segmentation and other aspects of email execution, as required along with the campaign services team.• Conducts end to end quality assurance testing in lifecycle and email campaigns across the customer journey.• Works with defined checklist and process to test content, links, external tracking, alt tags, and rendering accuracy to reduce the risk of errors.• Configures A/B, champion/challenger, and multi-variant test scenarios to optimize campaign performance.• Troubleshoots issues related to templates, list segmentation and other aspects of email execution, as required along with the campaign services team.• Conducts end to end quality assurance testing in lifecycle and email campaigns across the customer journey.• Partners with Loyalty team to gather requirements and ensures all requirements and functionality are met across all touchpoints.• Works with defined checklist and process to test content, links, external tracking, alt tags, and rendering accuracy to reduce the risk of errors.• Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.• Meets or exceeds team goals to grow revenue, increase loyalty, and drive guest engagement.• Provides reporting and analysis on campaign performance.• Ensures strategic recommendations are implemented.• Configures A/B, champion/challenger, and multi-variant test scenarios to optimize campaign and program performance.• Partner closely with the Lifecycle Marketing Manager and Loyalty Growth Marketing Manager to create best in class lifecycle communications. Show less

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  David Yurman

  Oct 2023 - now

  Email Marketing Specialist

  • Manage the end-to-end process of email campaign execution, including building, testing, and deployment.• Spearhead the launch of a new SMS program, including managing the RFP process to select vendors and establish program parameters.• Consistently exceed team objectives, driving revenue growth (+29% to forecast) and subscriber list growth (+17% YoY)• Ensure flawless campaign delivery by meticulously conducting QA checks, including proofing and testing across various platforms, email clients, and display modes.• Foster seamless collaboration with cross-functional teams such as Merchandising, Marketing, CRM, Creative, and Web departments to optimize campaign effectiveness.• Generate comprehensive weekly reports with Excel and Looker to analyze campaign performance metrics and key performance indicators (KPIs). • Stay abreast of industry trends and competitor strategies, actively sharing insights and exploring new design and testing opportunities. Show less