Jennifer Herrmann

Experience

• 

  Slimmers World

  Jul 2010 - Oct 2019

  Senior Graphic Artist

  • Overseeing all design projects, from conception to delivery• Designing original pieces, including illustrations and infographics• Reviewing junior designers’ work to ensure high quality• Refine images, fonts and layouts using graphic design software• Apply typography techniques• Generate ideas to portray concepts and advertise products/services• Increase user friendliness in digital products• Maintain brand consistency throughout all our marketing projects• Liaise with marketing and design teams to ensure deadlines are met• Stay up-to-date with industry developments and tools• Hands-on experience with image editing software, like Photoshop and Adobe Illustrator Show less

• 

  Slimmers World International

  Jul 2010 - Oct 2019

  • Develops and manages digital marketing campaigns through websites and social media, with expertise on social media design and marketing development (i.e. Facebook, Instagram) • Manages and maintains the Company’s website• Develops, creates and optimizes content and design for all online accounts • Tracks and analyzes website traffic flow and provides regular reports• Plans and directs video shoots for marketing content• Weekly edits and posts such videos (i.e.“Workout/Tip of the Week”)• Creates online banner advertisements and oversees pay per click (PPC) ad management• Identifies and evaluates new trends and technologies in digital marketing• Maintains success of the Search Engine Optimization (SEO) of the Company’s website • Ensures the brand is at the forefront of the fitness industry through digital marketing Show less

  • Digital Marketing

    Jul 2017 - Oct 2019

  • Events Organizer

    Jul 2010 - Oct 2019
• 

  Slimmers World Elite Face and Skin Clinic

  Oct 2019 - now

  Branch Manager