Vishrant Parikh

Experience

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  20 Microns Limited

  May 2015 - Jul 2015

  Marketing Assistant

  • Analyzed the market for high-demand products and created leads to present products to clients.• Created Facebook Ads to generate brand awareness and increase demand for the medical department. • Utilized Facebook Analytics to interpret the buyer's journey when making purchases.• Contributed to mock-ups, email campaigns, and social media content for the medical department.• Worked with the company’s supply chain logistics team to understand the process product lifecycle.

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  Transpower Technologies Pvt. Ltd

  Sept 2016 - Sept 2017

  Marketing Coordinator

  • Processed all data entry of product inventory, monitored inventory, and made necessary adjustments.• Minimized Inbound freight by 25% and optimized outbound freight by 30% for switchgear products.• Achieved 85% of sales target in three months through email campaigns, social media advertising, and marketing.• Managed social media platforms, email marketing campaigns, and created designs for the product catalog.• Worked alongside the manufacturing team to track orders and resolve any product issues.• Prepared timelines, budgets, billings, and product development initiatives for specific products.• Analyzed monthly sales trends to develop reports for forecasting and discussed strategies with the leadership team.• Allocated work to new hires, completed their performance reviews, and reported to the director of marketing. Show less

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  New Jersey Institute of Technology

  Aug 2019 - May 2020

  Student Library Assistant

  • Consulted with colleagues to create and implement meaningful displays for special occasions. • Responded to numerous student requests for book borrowings, study room allocations, answered phone inquiries. • Maintained library attendance records and participated in staff meetings.

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  Unique Designs, Inc.

  Jul 2021 - now

  E-Commerce and Marketing Manager

  • Responsible for reporting on website performance, customer experience metrics for optimizing a website, identifying opportunities, and recommending strategies to achieve sales growth.• Managed “Everything But the House (EBTH)” auction bidding site to track the performance of the company's products and bid for jewelry on EBTH.com.• Collaborated with cross-functional partners to manage all aspects of the eCommerce business including, business planning, and content strategy. • Generated new sales and marketing initiatives to increase eCommerce sales profitability.• Developed promotional campaigns and other online marketing, website design, customer service, web analytics, web technologies, site navigation, and funnel checkout.• Implemented strategic and tactical business plans with other members of the cross-functional team supporting the eCommerce strategy.• Maintained quality control of Jewelry through testing of the finished product to ensure quality specifications. • Lead inventory count tasks to improve inventory accuracy and inventory count management.• Analyzed Variance reports interpreting discrepancies in the company’s inventories to identify and make recommendations on process improvements for inventory accuracy. Show less