Beth PopNikolov

Experience

• 

  Radford University

  Jan 2009 - Jan 2012

  Graduate Teaching Fellow

  While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

• 

  Advance Auto Parts

  Nov 2011 - Nov 2013

  Communications and Web Content Coordinator

  Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

• 

  Venveo

  Nov 2013 - now

  Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence. Show less At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry. Show less

  • CEO

    Dec 2021 - now

  • Director of Digital Strategy

    May 2017 - Dec 2021

  • Content Strategist for Building Materials Companies

    Nov 2013 - May 2017