Bill Carter

Experience

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  Fuse

  Dec 1997 - Jun 2020

  Founding Partner - Sports and Gen Z Marketing Agency

  I co-founded, grew, and operated Fuse (https://www.fusemarketing.com/) to become a market leader in the $54 billion advertising agency sector. A sports and youth culture marketing specialist, Fuse received more than 60 industry awards for services including Strategy, Digital Media, Experiential (Event) Marketing, and Creative Services. I oversaw a business development and growth strategy that beat competitors many times our size, resulting in a client list that included:* Sports Properties: UFC, USA Swimming, Minor League Baseball, X Games, and Vail Resorts* Fortune 500 Companies: Pepsi, Amazon, TikTok, Starbucks, Zipcar, and Frito-Lay* Endemic Sports Brands: CCM Hockey, Nike, PUMA, New Balance, and Burton SnowboardsFrom our launch to my exit in 2020, I helped manage the company to 23 consecutive years of profitability and year over year growth. And during that time, we remained focused on our employees; Fuse was named an Outside magazine Top 50 Workplace and named Vermont's Best Place to Work for 10 straight years. In addition to Fuse, I co-founded a European marketing agency SawabiniSmithCarter and the promotional products agency Monitor. Show less

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  Student-Athlete Insights

  Jan 2020 - now

  NIL Educator and Consultant

  I use proprietary data to provide Name, Image, Likeness education to universities and their student-athletes, brands, sports organizations, and service providers. I provide workshops, digital courses, and consulting services. Read more at https://studentathleteinsights.com/

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  Philip Merrill College of Journalism - University of Maryland

  Aug 2020 - now

  Board Of Advisors - Sports Journalism

  I'm honored to be an Advisory Board member at The Shirley Povich Center for Sports Journalism at the University of Maryland, helping in the Center’s mission for the public discussion of sports, politics, culture, business, race, gender and ethics.

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  University of Vermont Grossman School of Business

  Dec 2020 - now

  Name, Image, and Likeness - Faculty

  I teach "NIL in College Sports" (Name, Image, and Likeness) at the Grossman School of Business at the University of Vermont. My NIL class is among the first in the country and the only one taught at one of the top 5% of business schools worldwide (accredited by AACSB.) See more at https://web-gw1.uvm.edu/business/profiles/william-bill-carter

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  Sports Business Journal

  Jan 2023 - now

  NIL Columnist

  From SBJ: "NIL Corner is a monthly column from SBJ Forty Under 40 recipient and NIL Educator Bill Carter, whose Student-Athlete Insights generates the data for this column. Each month, NIL Corner will move beyond the headlines about NIL deals to discuss the data, trends, and people of this emerging sector."