Arif Riyadi

Experience

• 

  PT Bank Rakyat Indonesia (Persero) Tbk

  Aug 2011 - now

  1. Led the mapping of business potential and competitive dynamics in the commercial segment across Commercial Banking Center Office2. Developed and refined commercial marketing strategies, plans, and sales programs tailored to regional market characteristics.3. Oversaw target setting, budget planning, and performance monitoring for commercial business initiatives.4. Facilitated the rollout and feedback cycle of product policies and commercial business strategies across the region.5. Performed data mining and advanced analytics (descriptive to prescriptive) to support business insights and growth opportunities.6. Delivered trend analysis and actionable recommendations to inform strategic decision-making at the regional level. Show less 1. Outlining the potential and rivalry of value chain, small, and medium-sized enterprises managed by regional offices;2. Developing, integrating, executing, assessing, and improving marketing plans, strategies, and sales initiatives for small, medium, and value chain enterprises in line with the personality and commercial potential of each Regional Office under management;3. Socialisation, execution, oversight, and feedback on small, medium, and value chain business plans as well as policies pertaining to goods and services;4. The target management work unit of the managed regional office breaks down company goals and budgets, provides coaching, and monitors and assesses the performance of small, medium, and value chain firms;5. Managing partnerships and collaborating with both internal and external stakeholders involved in small, medium, and value chain enterprises within the Regional Office under management; 6. Implementing the value chain and pipeline strategies for small, medium, and value chain businesses in the overseen Regional Office; 7. Enhancing the skills of marketers (such as marketing, canvassing, service, and product knowledge, in collaboration with the product owner) within the managed Regional Office; 8. Addressing and resolving business and operational challenges within the overseen Regional Offices; to meet the small, medium, and value chain business objectives established in line with the Bank's guidelines Show less 1. Managing business development activities Medium Enterprise business banking strategy (Medium Business Corporate Plan, Medium Business Relationship Manager and Medium Business Fee Based Income)2. Managing activities of Medium Business Relationship Manager quantity quality formation , Medium Business performance evaluation, and marketing development program3. Managing development activities and improving management information system and incentive program of marketers4. Managing the preparation and improvement activities of the guidance Medium Business development5. Managing monitoring and evaluation activities of Medium Businesscustomer development programs6. Reviewing loan proposal for Medium Business segmen Show less 1. Managing business development activities Medium Enterprise business banking strategy (Medium Business Corporate Plan, Medium Business Relationship Manager and Medium Business Fee Based Income)2. Managing activities of Medium Business Relationship Manager quantity quality formation , Medium Business performance evaluation, and marketing development program3. Managing development activities and improving management information system and incentive program of marketers4. Managing the preparation and improvement activities of the guidance Medium Business development5. Managing monitoring and evaluation activities of Medium Businesscustomer development programs Show less 1. Managing business development activities and Small Medium Enterprise business banking strategy (SME Corporate Plan, SME Relationship Manager and SME Fee Based Income)2. Managing activities of SME Relationship Manger quantity quality formation , SME Banking Business performance evaluation, and marketing development program3. Managing development activities and improving management information system and incentive program of marketers4. Managing monitoring and evaluation activities of SME business cooperation agreement, SME business performance, achieving service level agreement SME credit5. Managing the preparation and improvement activities of the guidance SME business development6. Managing monitoring and evaluation activities of SME customer development programs Show less 1. Coordinate and monitor Division business strategy development and refinement within the authority to ensure that the Division is available strategies aligned with the Company vision, mission and strategy.2. Coordinate monitoring and evaluation activities of the achievement of national and regional business targets to provide information required by management.3. Doing monitoring and evaluation activities of personal banking product, marketing program, benchmark, proposed product development and refinement strategies to achieve performance and credit quality.4. Coordinate the standardization activities of quantity and quality personal banking marketers , performance evaluation, and standardization personal banking marketers formation positions.5. Coordinate the activities of system development, reward and punishment of personal banking marketers6. Coordinate the activities of personal banking national business performance reporting to provide on improved performance. Show less - Analyze and Evaluate Growth of Retail and Medium Credit - Analyze competition from Retail and Medium Business Segment- Analyze Business Process of BRI Branch Medan and Jakarta Regional Office- Support BRI Branch to Develop new Business around Branch Area- Evaluate and Support to BRI Branch to achieve their profit target- Visit BRI Branch directly to getting information about their problem and helped to solve it- Coordinate with other Division to Develop Regional Office Business Show less

  • Head of Commercial Monitoring & Strategy Department

    Jul 2025 - now

  • Head of Sales Department

    Nov 2023 - Aug 2025

  • Team Lead

    Jan 2022 - Oct 2023

  • Manager - Medium Business Development

    Sept 2020 - Jun 2022

  • Assistant Manager - SME Business Development Specialist

    Jul 2017 - Aug 2020

  • Assistant Manager - Salary Based Loan/Fixed Income Specialist

    Jun 2016 - Jul 2017

  • Business Process and Development Analyst

    Feb 2014 - Jun 2016

  • Staff Assistant of Branch Manager

    Dec 2013 - Feb 2014

  • Junior Account Officer 1 - Relationship Manager

    Oct 2012 - Nov 2013

  • Staff Development Program

    Aug 2011 - Oct 2012