María Camila Sanguino Díaz

Experience

• 

  BASF

  Mar 2019 - Sept 2019

  Internship in Global Market demand Management

  BASF Colors & Effects: Supported the creation of reports in Excel and Power Query

• 

  Puig

  Nov 2019 - Oct 2020

  I created sales reports to verify and analyze the performance of products in the Ecommerce channel of different digital stores. Oversaw and enhanced the private label perfume pages of each retailer's product website

  • Digital Marketing Coordinator

    Aug 2020 - Oct 2020

  • Marketing Intern

    Nov 2019 - Jul 2020
• 

  Stanley Black & Decker, Inc.

  Nov 2020 - Jan 2022

  Digital Asset Analyst

  Supported the DAM team in handling digital tools like Excel and Automator for better results.Managed Stanley brand's digital material globally in Bynder, creating a digital library of ~300,000 items via Workfront requests.Awards: "Digital Ninja Award" for proposing digital tools to generate templates and rename documents quickly."You've Done Something Great Award" for automating the renaming of 40,000 images.

• 

  SAP

  Apr 2022 - Sept 2023

  As Country Manager, I temporarily covered a maternity leave. I created a regional Go-To-Market concept for 2023-2025, rolled out the SAP UA portfolio in Iberoamérica, managed SAP UA member relationships, and piloted an engagement model with industry partners. I also prepared and supported SAP UA events like conferences, info sessions, competitions, and webinars. I create dashboards in SAP Analytics Cloud to report SAP Academy data. I manage databases in Airtable, including automations to improve processes. I supported the social media team with a content calendar and insights reports. I also support the Virtual Reality program with a logistical system for assigning headsets and communicating with participants.

  • YP - Regional Manager SAP University Alliances in Latin America, Portugal and Spain

    Apr 2023 - Sept 2023

  • YP - Data Management Specialist

    Apr 2022 - Mar 2023
• 

  Adidas

  Oct 2023 - now

  Assistant Manager Product Launch Operations

  I manage Statement Product Launches in the CONFIRMED app, adidas app, and adidas.com for the US and Canada. This involves overseeing product data flow, event timings, images, copies, price, stock, and other launch attributes. Key stakeholders include the NAM market, tech team, commercial team, and planning team. Effective communication with these teams ensures successful launches through tests and user acceptance testing.