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Ioanna Daneli

Ioanna Daneli

Internship

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  • Timeline

  • About me

    Senior Brand Manager at Nestlé

  • Education

    • Agricultural University of Athens

      2011 - 2016
      Master’s Degree (5 year program) Agronomy

      Thesis in the field of Food Safety - Biological control of aflatoxins in pistachio nuts by using epiphytic endemic bacteria.

    • Athens University of Economics and Business

      2016 - 2017
      Master's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

      Specialization: Business Strategy and MarketingThe focus of the program is on:Decision Making, Business Statistics, Data Management, Information Systems, Business Analytics, Corporate Finance, Project Management (based on PMI), Digital Marketing, Social Network Analysis,Innovation and Entrepreneurship,Operations Management, Supply Chain Management, Total Quality Management

  • Experience

    • Wageningen University & Research

      Jun 2014 - Aug 2014
      Internship

    • BASF

      Mar 2016 - Mar 2016
      Marketing Intern

    • Nestlé

      Feb 2017 - now

      - Key Account Management of GSEB (Machines’ Partner) for Nescafe Dolce Gusto Machines- Planning and execution of Machines’ promotional plan in Electro Retail Channel - Commercial Planning of Promo Activities & Sales Priorities to ensure the best customer mix in terms of profitability- Design & Implementation of Channel Strategy- Analysis of shopper and category trends to identify business opportunities to enable strategic decisions & create plans for growth- Strategy Sharing Meetings with customers achieving category growth - Planning & execution of pricing strategies - Analysis of distribution, placement, pricing in order to secure performance- Work jointly with supply planner to deliver forecast accuracy- Internal & External Stakeholder Management Show less

      • Senior Brand Manager, Loumidis Papagalos

        Dec 2022 - now

      • Category Commercial Development Specialist - Portioned Coffees

        Mar 2021 - Dec 2022

      • Brand Manager, R&G Coffees - Loumidis Papagalos

        Jan 2021 - Mar 2021

      • Assistant Brand Manager, R&G Coffees - Loumidis Papagalos

        Mar 2019 - Jan 2021

      • Marketing Trainee, R&G Coffees

        Aug 2017 - Mar 2019

      • Marketing Intern, Nescafé Dolce Gusto

        Feb 2017 - Jul 2017

  • Licenses & Certifications

    • EBusiness Academy Certificate

      Nestlé
      Sept 2020
      View certificate certificate

    • Price & Promotion Category Management Workshop

      Nielsen
      Oct 2020

    • E-Commerce Analytics

      Google
      Sept 2017

    • Advanced Google Analytics

      Google
      Sept 2017