
Timeline
About me
+15 years in world-class FMCG Local, Regional and Global Experience Roles. Packaging & Print processes, Procurement, Operations, Quality, Product Development, Productivity and Cost Saving, ESG Program.
Education

New horizons corporate, costa rica
2000 - 2000Graphical designer diseño grafico profesional
Universidad tecnológica de honduras
2000 - 2004Licenciado en mercadotecnia internacional marketing internacional
Experience

Tabacalera hondureña, s.a.
Jan 2007 - Feb 2011Packaging manager - british american tobacco, caribean & central america✓ Supported the restructuring and consolidation factories plan in Central America and Caribbean. ✓ Responsible for packaging development projects for Central America and Caribbean. ✓ Designed and developed local and regional Brands. ✓ Controlling specifications for products and print materials. ✓ Supporting the development of print suppliers in North and South America. ✓ Responsible for the implementation and fulfillment of KPI’s in our main print suppliers, Off-Set, Flexography and Gravure systems. Show less

Souza cruz
Feb 2011 - Jan 2021Regional packaging & materials development manager✓ Managing global and regional external stakeholders, printer material suppliers, machine manufacturers, and creatives agencies. ✓ Managing and Developing of global, regional, and local brands in Americas region. ✓ Leading and coordinating successful projects across the Americas region (41 markets, 8 Factories) from the DNA of project until the launch date (idea, analysis of proposals, development, production, launch). ✓ Managing directly with 8 local Packaging Teams: Canada, Argentina, Chile, Mexico, Venezuela, Caribbean & Central America, Brazil, and Colombia. ✓ Management internal stakeholders, global, regional, and local colleagues: NPI, LEX (Regulations) Brand/MKT, Packaging, Quality, Operations, Product, Procurements, Planning, Engineering. ✓ Supported building the new regional structure for Packaging design artwork’s HUB in Product Centre, based in Brazil for all American Regions. ✓ Helping to create the new Regional Structure for Packaging Americas and adding Sub-Saharan Africa. ✓ Creation and Implementation of Process Mapping for AmSSA Packaging Department (the ABC of Packaging). ✓ Management and Implementation of PLAIN PACKAGING Canada market- 2019-2020. Show less

British america tobacco turkey
Jan 2021 - Mar 2023Senior packaging development manager team lead✓ Creation of first Centre of Excellence for Packaging & Materials in Turkey to cover Europe, Americas and Sub Saharan Africa regions. ✓ Leading Teams and projects for LATAM SOUTH and Sub-Saharan Africa Regions, delivering consistently successful results, focus on strategic plans, Procurement and Planning negotiation with global and regional suppliers, New Product Introduction, Complexity Reduction, Productivity Saving, and ESG global program. ✓ Supported and build the new strategic plan 2025 for New Categories products. ✓ Responsible for developing and implementing Wrapping Materials, annual budget of ~200M GBP. ✓ Build and Support High Performance TEAMS. ✓ Successfully Managing senior and junior Managers for America and South Africa regions. Show less

Reynolds american inc.
Mar 2023 - Jun 2024Senior procurement manager - direct materials packaging✓ Responsible for strategic and tactical procurement of direct materials as well as raw material requirement planning in BAT-Reynolds, U.S. ✓ Managing a Team of Senior sourcing managers. ✓ Responsible for the development and purchase of ~150 Mm GBP in packaging materials. ✓ Analysis, evaluation, selection and management of key global and local suppliers.

Freelance
Oct 2024 - nowPackaging specialist
Licenses & Certifications
- View certificate

Managing globally
LinkedinSept 2021 - View certificate

How to innovate and stay relevant in times of change and uncertainty
LinkedinAug 2023 - View certificate

Foundations of the fourth industrial revolution (industry 4.0)
LinkedinMar 2022 - View certificate

Developing self-awareness
LinkedinFeb 2023 - View certificate

Leadership: practical skills
LinkedinNov 2022 - View certificate

7 essential learnings
BatNov 2023
Languages
- esEspañol
- inInglés
- poPortugués
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