Mike Bitner

Mike bitner

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location of Mike BitnerGreater Rockford Area
Followers of Mike Bitner3000 followers
  • Timeline

  • About me

    Innovative Sales and Product Management Leader | Driving Revenue Growth and Product Success for 25+ Years

  • Education

    • Rock valley college

      -
      Associate of arts – business cohort | automated manufacturing technology (64 credits – various)

      Activities and Societies: Phi Theta Kappa honor fraternity 2 year degree plus an additional 2 years of general study including automated manufacturing technology, CAD/CAM, CNC programming, mathematics, and police sciences. Total credit hours equal to 4 years of study.

  • Experience

    • Dapra corporation

      Nov 1998 - Nov 2024

      In my current role as a Director – Product & Applications, I carry out following activities:Spearhead product development initiatives while overseeing entire process from conceptualization to market launch. Ensure highest standards for products and services by implementing rigorous quality control measures. Deliver comprehensive applications support to clients while addressing technical queries and ensuring seamless product integration. Conduct internal/external training sessions, equipping team members and stakeholders with necessary skills/knowledge. Play key role in crafting effective marketing content.The key achievements for this role have been:- Led competitive product testing initiatives and compiled data for sales team to facilitate field comparison discussions.- Achieved unprecedented 30-50% increase in usable edges compared to other similar products in market by innovating and spearheading development of novel high-feed milling line.- Conducted thorough research and formulated cross-reference grade and geometry material for Dapra products, while ensuring alignment with industry-leading comparable products for increased competitiveness.- Oversaw creation and execution of machining and product demonstrations for IMTS exhibitions, while managing entire process from concept to successful show implementation.- Created application support programs for internal and external sales teams, guiding accurate product and parameter selection in competitive testing and customer technical sales scenarios. Show less As a V.P. – Sales & Product Management, I have performed following duties:Implemented strategic commitment to technical sales by forming sales team composed of manufacturing engineers and proficient CNC programmers. Provided ongoing support for sales requirements through structured training programs, on-field assistance, and introduction of regional promotions/packages. Resolved critical issues and maintained calm attitude across challenging situations.Examples of my key accomplishments inlcude:- Enhanced customer support in field by creating technical sales force dedicated to assisting customers in product application.- Established and provided training for external sales force team, consisting of both direct and agency personnel.- Demonstrated significant accomplishment with notable 30% growth achieved over five-year period. Show less The key accomplishments for this role have been:- Devised innovative customer package proposals, fostering increased commitment to Dapra products following successful testing. These packages led to larger initial sales and the establishment of stronger relationships at new accounts.- Achieved remarkable growth of over 50% by effectively managing sales and applications within IL/WI territories through strategic engagement with industrial distribution channels, providing direct support, and collaborating with IMRs.- Introduced technical sales approach to previously unsupported territory, resulting in rapid growth and heightened awareness of Dapra products within industrial sales channels and among end-user customers. Show less

      • Director – Product & Applications, Milling Division

        Mar 2021 - Nov 2024
      • V.P. – Sales & Product Management

        Jan 2011 - Mar 2021
      • Product Manager

        Jan 2001 - Jan 2011
      • Regional Sales Manager

        Nov 1998 - Jan 2001
    • Mate precision technologies

      Nov 2024 - now
      Central us regional sales manager - workholding

      Responsible for support and growth of all sales activities in the central USA for Mate Precision Technologies workholding products.

  • Licenses & Certifications