Maria Rabah

Experience

• 

  Baaz, Inc.

  Oct 2015 - Dec 2015

  Intern

  Raised brand awareness through consistent marketing efforts and product campaign launches.

• 

  American University of Sharjah

  Sept 2017 - Oct 2018

  Media Coordinator

  Responsible for creative design and the promotion of an interest oriented student club.

• 

  M&C SAATCHI MENA

  Jun 2019 - Aug 2019

  Client Services Intern

  - Worked alongside the Art Director and Client Director to support on brand launches and ongoing campaigns, supporting both client and creative teams in achieving campaign objectives.- Conducted market research to contribute to the success of client campaigns.- Assisted in coordinating client communications and managing project timelines to ensure smooth execution of brand initiatives.

• 

  Merkle MENA

  Jan 2020 - Sept 2020

  Junior Art Director

  - Led digital content creation for global brand campaigns, ensuring alignment with strategic positioning and brand guidelines.- Designed branding events and worked on multiple pitches for international brands such as Kellogg’s, Papa John’s, and Dolby, contributing to successful client engagements and new business wins.- Collaborated with different teams to create compelling visual assets for both digital and offline campaigns, supporting business growth across different brands in the agency. Show less

• 

  Freelance

  Sept 2020 - Mar 2022

  Freelance Designer/Account Manager

  I collaborated with various clients independently as an account manager and designer to provide visual assets and plan their social media calendars. I took part in analyzing engagement data, identifying trends in customer interactions and planning digital campaigns.

• 

  Postpay

  Sept 2021 - Aug 2022

  Creative Design Associate

  - Conceptualized and designed visual assets across digital and offline media for a Fintech BNPL company, ensuring consistency with the brand’s visual identity.- Led content creation for social media channels, developing creative assets to enhance brand presence and engagement across platforms.- Managed the entire process from defining requirements to visualizing and creating graphics, including branding, layouts, and photography for both digital and offline media.

• 

  Capsule Arts

  Aug 2022 - Jan 2023

  Marketing Coordinator

  - Managed marketing campaigns, bringing brand awareness through events, exhibitions, and partnerships with artistic and hospitality platforms.- Directed media outreach and social media content to strengthen engagement and audience interaction.- Sent out press releases to journalists and magazines, ensuring media coverage for key events and initiatives.- Played an active role in improving the company’s brand identity, enhancing its visibility in the art and design community through strategic marketing initiatives. Show less

• 

  Kitopi

  Mar 2023 - now

  Senior Social Media & PR Executive

  - Manage day-to-day marketing and PR strategies aligned with my F&B brand objectives.- Develop and execute marketing strategies to improve public perception and brand equity.- Provide strategic recommendations to clients, based on in-depth research and trend analysis.- Collaborate with influencers and media outlets to build strong media relations and enhance brand visibility.- Create and execute 360-degree marketing campaigns across digital, social media, and offline platforms, ensuring cohesive messaging and brand consistency.- Oversee community management by engaging with customers on social platforms, responding to inquiries, and fostering a positive brand community. Show less