Diego Bobadilla

Experience

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  Partners Federal Credit Union

  Jun 2017 - May 2020

  Member Consultant

  ● Captured photos of products for campaigns for the Walt Disney Company ● Developed diverse and inclusive storytelling content for multiple profiles ● Created surveys on the target audience to understand the wants and needs● Created strategies for employee activities (team building and appreciation events)

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  Dominguez Rancho Adobe Museum

  Jan 2021 - May 2021

  Digital Marketing Intern

  ● Created informative and factual social media content to engage with the local community.● Supported marketing teams across the organization and handled special projects as assigned● Directed and Planned YouTube video and provided in-depth feedback for the production● Analyzed the organization’s insights using Google Analytics and reported findings along with strategies for improvement ● Researched local businesses, studied their mission, and created marketing proposals for the museum staff. Show less

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  EC Hispanic Media

  May 2021 - Feb 2022

  ● Brainstormed, planned, created, published, and managed original social media content including creative copywriting (photos and video) for social media digital platforms (TikTok, Instagram, Facebook, and Twitter)● Created daily social editorial calendars for all digital platforms with daily calendar maintenance ● Shoot creative high quality video for interviews, broll, and influencers for social engagement● Worked closely with other internal departments on new ideas and proposals to achieve higher engagement and growth for all social media digital platforms● Maintained and created influencers’ relationships on a regular basis● Review content to verify that the correct tone and voice were used for the brand ● Built and executed paid and organic social media strategies with competitive research, platform determination, benchmarking, messaging, and audience identification● Measured and analyzed the appropriate social media metrics or insights with best practices to achieve monthly goals● Manage multiple projects as once, ensuring all marketing campaigns goals were met or exceed, as well as practiced safety protocols for the brand● Designed contests, mailers, and giveaways to increase followers, subscriptions, and brand visibility● Daily meetings with other internal departments to maintain a positive reputation of the company’s brands and retain current accounts; identified key players and coordinated actions based on those findings Show less ● Created paid and organic social media content on a regular basis● Launched and managed lead-generation and traffic campaigns via Facebook● Managed up to 12 paid media campaigns weekly and reviewed daily for optimal response● Provided innovative ideas to attract alternative revenue streams● Created reports on campaign performance and discussed results with clients ● Implemented new strategies to increase client results and retention ● Created training modules for other employees joining the department Show less

  • Paid Social Media Specialist

    Oct 2021 - Feb 2022

  • Digital Operations Specialist

    May 2021 - Oct 2021
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  PAL Public Relations

  Feb 2022 - Dec 2023

  Publicity Assistant

  ● Collaborated with CEO on establishing goals for influencers to increase engagement and followers● Coordinated logistics for press junkets and events● Collected documents such as proof of vaccination, specific waivers for event approvals ● Scheduled wardrobe and makeup stylists’ appointments● Researched influencer's insights and created lists for approvals ● Checked in press and talent at film premieres and activations ● Recorded, photographed, and uploaded social media content for talent and influencers Show less

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  MPRM Communications

  Aug 2022 - Sept 2023

  Publicity Assistant

  ● Tracked media coverage utilizing search tools ● Created face sheets, name placards, tune-ins, pitches, travel itineraries, recap reports, press releases, talent agendas, talent bios, outlet media lists, loglines, and action items● Assisted with press check-ins and escorted talent on step and repeat backdrops● Created social media posts with unique captions that showcased company’s mission ● Assigned interns assignments and tasks for growth and development● Supported social media influencers' initiatives by researching social media trends● Made copies, sent screeners, ordered supplies, and finalized orders Show less

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  Radical Share

  Aug 2023 - Nov 2023

  Influencer Marketing Coordinator

  ● Developed creative and strategic briefs for influencer campaigns ● Built contract agreements with legal and regulatory guidelines● Reviewed influencer content and provided feedback to ensure it met all brand qualifications ● Regularly communicated with influencers regarding requirements and support ● Tracked, analyzed, and reported on the affiliate/influencer program● Demonstrated intellectual curiosity; challenging the status quo, regularly pitching new, or out of box influencer campaigns Show less

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  Katz Public Relations

  Jan 2024 - now

  Publicity Assistant

  ● Assist CEO and Chief Operating Officer with events, appearances, award shows, and press tours logistics for a diverse roster of clients● Collect press clips, create recaps, improve talent requests, draft call sheets, manage calendars, maintain talent and media contact lists, and collaborate with the team on building electronic press kits● Supervise, interview, teach, and mentor 1–2 interns each 3–4 months, providing comprehensive training on the entertainment industry, the company’s goals, strategies, and guidelines● Daily administrative duties such as scheduling calls, booking travel, taking meeting notes, and sending timely reminders every morning ● Write pitches and contribute to outreach for print, online, on-camera and in-person interviews, and events to increase results and achieve goals ● Day-to-day research on media outlets, brands, films, stylists, the latest trends in the entertainment industry, and events for high-quality press opportunities ● Create and review storytelling-inspired content for the company's social media accounts (X, Instagram, and Facebook) Show less