Greg Herman

Experience

• 

  CBS Studios

  Jun 2012 - Aug 2012

  Sales Intern

  • Analyzed and posted orders for account executives to determine the ratings that clients’ ads received on air compared to their estimate• Accompanied account executives and the heads of sales on sales calls where new fall CBS primetime shows were presented to ad agencies • Gained an understanding of how TV spots are sold and put on air and how special packages for sports and contests are constructed

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  CBS Local Digital Media

  May 2013 - Aug 2013

  Business Development Intern

  • Conducted a data analysis of all video content and suggested best practices based on the findings• Brainstormed content development ideas and additional distribution outlets• Performed an examination of the email newsletter landscape and presented findings to e-commerce team

• 

  CBS Local Digital Media

  Jun 2014 - Aug 2015

  Business Development Coordinator

  • Led contract negotiation and talent outreach for the Play.it podcast network, signing well-known personalities and brands such as WWE wrestler Ric Flair, “Vanderpump Rules” star Stassi Schroeder, and Gawker Media’s Deadspin• Directed and monitored the work of business development interns• Closed deals and explored additional partnership opportunities with numerous video and text distribution/syndication partners, including Gannett and Townsquare

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  CBS Radio

  Nov 2015 - May 2017

  Manager of Digital Audio Initiatives

  • Oversaw programming strategy and operations for CBS RADIO's digital audio products, including the Play.it podcast network and digital audio streams of terrestrial radio stations• Managed talent, revenue, and sales for podcasts featuring: 1) Rapper N.O.R.E. and producer DJ EFN, hosts of Drink Champs 2) Amber Rose, host of the rebooted Loveline 3) Popular CBS Network properties like Star Trek, 60 Minutes, and 48 Hours• Maintained and built relationships with podcast distribution partners, including Spotify, Apple, and TuneIn• Acted as primary liaison to CBS RADIO executives and business unit leads on behalf of the digital audio team Show less

• 

  Spotify

  May 2017 - Feb 2022

  • Managed 8 podcast editorial experts who oversee day-to-day curation of podcasts on Spotify• Developed and garnered off-platform support for editorial brands focused on activating Gen-Z to podcasts, including True Crime Scene, Play Your Part (social activism), and theLINER (music storytelling)• Built a Global Editorial Operations function to centralize priorities, processes, and product asks in order to provide all 18 podcast editors globally with more autonomy• Crafted engagement and discovery success metrics and KPIs for Podcast Editorial globally that ladder up to wider podcast and company goals• Represented the podcast team in all relevant high-level product-related workshops and planning meetings Show less • Led the team structure and onboarding of the U.S. Editorial team, growing from myself to 14 people over 4 years• Spearheaded the launch strategy and global expansion of 110+ editorial podcast playlists across 6 markets• Collaborated with product to design and scale spoken word discovery products and brands, such as Your Daily Drive and Music + Talk• Crafted hiring and growth plans for Spotify’s podcast expansion into Indonesia and the Philippines, working closely with the head of Spotify Studios in Southeast Asia Show less • Evaluated and curated all podcast series and episodes that appear in-app to users in U.S. and Canada based on success metrics, industry trends, and editorial taste• Developed and produced concepts for original podcast content alongside Spotify’s production team• Built and manage the internal podcast industry discussion group with 1,400+ Spotify employees• Collaborated cross-functionally and represented the podcast team in company-wide initiatives like algorithmic podcast recommendations, car strategy, and podcast marketing awareness campaigns• Investigated and analyzed the growth potential of the podcast industry throughout Asia in order to prioritize Spotify’s expansion of podcast localization Show less

  • Associate Director - Podcast Editorial

    Sept 2021 - Feb 2022

  • Lead - Podcast Editorial

    Oct 2019 - Sept 2021

  • Editor - Podcast Editorial

    Jun 2019 - Oct 2019

  • Podcast Programming Manager, North America

    May 2017 - Jun 2019
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  Apple

  Feb 2022 - now

  Managing Editor - Apple Podcasts