Koustav Kar

Experience

• 

  IIT Kanpur

  Jun 2015 - Jul 2015

  Trainee

  Summer Training Program on Basic Physics by Dr. H C Verma

• 

  IB Hubs

  May 2018 - Jun 2018

  Business Development

  Business Development Internship

• 

  E-Cell, IMT Ghaziabad

  Sept 2020 - Apr 2022

  Managed a team of 10 members to connect with different industry professionals to sponsor IMT Ghaziabad E-Cell's flagship events. Connected with multiple startups and industry professionals to collaborate with them for sponsoring the events across the year at IMT Ghaziabad.

  • Sponsorship Manager

    Apr 2021 - Apr 2022

  • Committee Member

    Sept 2020 - Apr 2021
• 

  Titan Company Limited

  Apr 2021 - Jul 2021

  Summer Intern

  *Conducted a comprehensive mapping of market potential in Bihar by analyzing key factors such as geography, topography, and consumer behavior across various districts.*Identified and ranked major cities based on established metrics to determine optimal locations for market entry and expansion.*Developed a robust go-to-market strategy and detailed launch plans for new store openings in targeted cities.*Executed a short-term project aimed at generating excitement for the store launch in Dhanbad through innovative digital marketing campaigns. Show less

• 

  Porter

  Apr 2022 - now

  *Partner Experience & Engagement:Led the ideation, execution, and development of a comprehensive loyalty program for driver partners across various categories and cities, driving engagement at the central level.*Insurance & Partner Care:Designed and implemented an insurance program for driver partners, significantly enhancing their experience and security on the platform.*Activation & Retention Strategies:Conducted a cohort-based analysis of driver partners to devise and execute targeted strategies aimed at improving activation and retention rates, ultimately fostering a more engaged partner community.*Customer Experience:Spearheaded a project focused on minimizing fare breaches related to location and wait times, resulting in an improved customer experience on the platform.*Managing Diwali & Peak Business Demands:Effectively coordinated with city teams to develop and implement strategies that ensured optimal partner engagement during peak demand weeks, safeguarding business performance while supporting our driver partners. Show less

  • Regional Category Manager

    Feb 2025 - now

  • Senior Manager

    Apr 2022 - Feb 2025