Pamela Chew

Experience

• 

  Impact Asia (Re-branded as AKA Asia)

  Feb 2009 - Oct 2010

  Senior Public Relations Executive

  • Manage a portfolio of international clients such as Chic Outlet Shopping, Thistle Hotel, Yoo and IP Global• Conceptualise and develop selling points to secure print and digital media coverage• Secure, brief and manage broadcast interviews for clients• Organise and conduct overseas media tours• Cultivate and maintain good relationships with media• Participate in new business pitches

• 

  Singapore Airlines

  Oct 2010 - Sept 2021

  • Develop internal communication materials to engage Cabin Crew on various platforms• Lead a team to conceptualise and manage Annual Communications Campaign and Grooming Campaign• Lead a team to manage the processing and analysis of Cabin Crew Compliments • Reporting and analysis of onboard service performance and deriving action plans and recommendations for various stakeholders to enable better crew service• Conduct investigations of passenger complaints and derive action plans, while providing guidance to crew.• Kickstart and manage the first investigation course for department staff• Conduct selection interviews at Cabin Crew recruitment exercises• Conduct internal audit for departments within the division Show less • Develop, review and enhance courseware for Cabin Crew Readiness Programme• Train and mentor trainees undergoing Cabin Crew Readiness Programme• Assess operating crew for competence in Business Class service• Assess Full and Part-time Trainers (operating crew) as part of the Facilitator Evaluation Programme• Conduct in-house tours of Cabin Crew Training Facilities by the media and external agencies• Conduct interviews at local and overseas Cabin Crew recruitment exercises• Participate in overseas training workshops pertaining to my portfolio Show less

  • Assistant Manager, Public Affairs at Singapore Airlines

    Nov 2019 - Sept 2021

  • Assistant Manager (Standards & Service Performance)

    Nov 2017 - Nov 2019

  • Cabin Crew Training Professional

    Feb 2015 - Nov 2017

  • Executive (Safety, Security, Quality & Health)

    Mar 2013 - Feb 2015

  • Cabin Crew

    Oct 2010 - Mar 2013
• 

  Khoo Teck Puat Hospital

  Sept 2021 - now

  - Crisis Communications- Media Relations- Social Media Management

  • Manager, Corporate Communications

    Jul 2023 - now

  • Assistant Manager, Corporate Communications

    Sept 2021 - Jun 2023