Omar White

Experience

• 

  Boys & Girls Clubs of America

  Feb 2011 - Aug 2014

  Junior Staff

  • Encouraged youth ages 5-10 to reach their full potential as responsible, caring citizens• Organized games and activities for 50+ children ages 5-10• Assisted in managing funds for field trips and other activities

• 

  JOMC Career Services

  Aug 2014 - Dec 2014

  Public Relations Intern

  • Collaborated closely with the client to develop a communication audit and 6-month public relations plan to increase awareness of career services• Created public relations collateral, which included news releases, fact sheets and fliers to be distributed to more than 400 students throughout the School of Journalism and Mass Communication• Used Cision to develop tailored media lists consisting of over 50 media outlets

• 

  UNC-Chapel Hill Diversity and Multicultural Affairs

  Sept 2014 - Jun 2015

  Project Uplift is a special program that enables high-achieving rising seniors to experience college life on the Carolina campus. Students spend two days visiting classes, meeting with faculty and staff, interacting with Carolina students, and participating in cultural and social activities. • Performed tasks throughout the office such as, scheduling meetings with administrative staff, putting together promotional materials and collecting information from more than 600 surveys concerning diversity on campus.• Co-hosted 3 diversity training workshops with different departments within the university in order to educate faculty and staff on the importance of cultural awareness within the workplace.

  • Project Uplift Counselor

    May 2015 - Jun 2015

  • Office Assistant

    Sept 2014 - May 2015
• 

  Text100

  Nov 2015 - Feb 2016

  Public Relations Intern

  Client accounts include: IBM Commerce, IBM Analytics, Namely, Schneider Electric Energy, Amdocs• Compiled over 700 pieces of coverage surrounding the IBM Watson Trend App into a comprehensive coverage report, which was delivered to the client daily throughout the campaign which lasted three weeks.• Utilized Brandwatch to perform two paid ad analyses that measured clients’ share-of-voice. • Drafted briefing documents, pitches, and used Cision to build more than six media lists containing over 40 contacts each.• Conducted extensive new business research for five potential clients, three of which the team won. Show less

• 

  IHeartMedia

  Jul 2016 - Oct 2018

  Communications Coordinator

  • Researched and compiled clip reports, including daily clips, tentpole event coverage and signature programs.• Assisted in the development and maintenance of the monthly employee newsletter, including researching national and local news items, community engagement initiatives and imaging.• Supported the department’s media outreach efforts, including scheduling press calls, coordinating press crews at events, managing mailings, updating the media contact database, posting releases on BusinessWire and the company’s Press Room, drafting awards submissions and ensuring consistent messaging companywide.• Cultivated and maintained relationships with third party vendors and firms in support of delivering public relations services.• Helped manage the division’s internship program, including hiring, job duties, evaluation and overseeing daily tasks.• Scheduled business meetings, route correspondence and assist with day-to-day needs and other duties as assigned. Manage invoice payment, expenses and travel needs for the Communications division.• Managed VIP lists for select events including outreach, on site coordination, troubleshooting, etc.• Assisted in drafting and editing local station press releases and identify new opportunities to garner positive press for the company.• Provided written support for other internal/external projects, as assigned. Show less

• 

  Fuse Media Inc.

  Oct 2018 - Oct 2019

  Content Strategy

  • Processed music and promos into daily logs in On-Air traffic system including: adding music log, adding promo campaigns, adding promos to daily log, updating show timings and adjust logs for ADU• Assisted content strategy team with research and copywriting• Maintained databases and supplied house numbers for promos, interstitials, and graphics• Maintained monthly calendar of cultural events, programs, and competitive shows/movies• Pulled listings from SIMS and provide to PR team for distribution• Developed, shared and wrote ideas for stunt brainstorms• Maintained movie planning report and provide exhibitions to third parties as needed• Maintained and distributed monthly promo calendar• Researched and distributed monthly Pop Culture Report• Maintained long and short form database• Provided coverage for Content Strategy team members as needed Show less

• 

  NBCUniversal Media, LLC

  Oct 2019 - Apr 2022

  Marketing Custom Content Planner

  • Manage integration deliverables with sales and production for LXTV shows and commercial content related to LX/Sky production• Connect directly to client as support for sales and production• Daily communication with clients regarding production deliverables• Collecting client assets, providing timelines, treatments, scripts• Manage production trackers / timelines/google documents for production• Maintain sales integration archive – manage and file materials for use by sales and production• Attend shoots to support production, and manage client needs• Manage clearance of some programming to stations and affiliates• Attending production meetings to outline integration needs• Update Sales Materials – graphics/research/talent/program information• Create sales decks and customize presentations for sales• Create pricing plans for multi-market custom content campaigns• Consistent liaison between sales and production• Direct report to Brand/VP – in sales efforts, client relations, proposals• Client contact in fulfilment/execution of campaigns• Gather assets, supporting sales on production/client calls• Provide assets to client post air, and recap campaigns• Coordinate materials and communicate with station operations regarding traffic/commercials, production delivery• Tracking success of delivery/and archiving content• Working with production and digital teams to activate non-linear content to support campaigns• Monitor social activation to insure execution, successful results. Show less

• 

  Sony Pictures Entertainment

  Apr 2022 - now

  Manager, Brand Partnerships

  • Lead strategy in identifying all key possible activities for brand partnership exploitation across all new and current series• Become show expert and provide detailed script coverage for potential placement and integration opportunities• Manage lifecycle of all co-branded promotional campaigns across all platforms including social, digital, on-air, off-air and live events• Propose targeted pitch lists, concepts and strategies for upcoming and returning series• Facilitate outreach and client relationship management• Produce sales sheets, decks and other sales collateral for presentations• Conduct research for targeted brands, marketplace trends and competitive campaigns• Develop and manage Brand Partnerships process workflows including organizational documents to support efficiency and cross collaboration • Project manage creative work including pitch and wrap decks and video reels and pieces with internal creative agency (e.g. write creative briefs and liaise with creative team on timeline and approvals)• Attend shoots and provide supervision of execution of promotional activities during production and or events• Collaborate cross-functionally to increase visibility of brand partnerships team through One Sony synergy efforts• Manage invoices with finance for both incoming and outgoing expenses• Cultivate strong relationships with internal and external partners Show less