Saif Azam Khan

Experience

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  Upwork

  Feb 2016 - now

  Digital Marketing Specialist
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  Southeast Bank Limited

  Feb 2020 - May 2020

  Internship Trainee
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  Miss Millennia Magazine LLC

  Feb 2020 - Sept 2021

  Search Engine Optimization Specialist
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  TVAPE

  Feb 2020 - Aug 2020

  Search Engine Optimization Manager
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  Newsweek

  Jul 2020 - Oct 2020

  Content Specialist
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  Tenmato PL

  Jan 2021 - Apr 2023

  Digital Marketing Manager
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  Treetop Growth Strategy

  May 2021 - Nov 2023

  Search Engine Optimization Project Manager
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  Abul Khair Group

  Jun 2021 - Dec 2022

  Digital Marketing Brand Manager
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  The Stay Young Center for Women

  Dec 2023 - Jul 2024

  Social Media Marketing Manager

  • Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.• Create and manage a content calendar for all social media platforms, ensuring a consistent and relevant flow of content.• Monitor, analyse, and report on social media performance using analytics tools, and adjust strategies as needed.• Engage with followers and respond to inquiries and comments on social media platforms in a timely and professional manner.• Collaborate with other departments (such as graphic design, content creation, and product development) to ensure brand consistency.• Stay up-to-date with the latest social media trends and best practices, and adapt strategies accordingly.• Oversee and manage the social media marketing budget, including campaign costs and ROI analysis.• Develop and manage social media advertising campaigns, targeting specific audiences to increase reach and engagement.• Foster relationships with influencers, brand ambassadors, and other partners to expand brand reach.• Ensure compliance with all regulations and guidelines related to social media platforms and advertising. Show less

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  Digital Marketing AOK

  Jul 2024 - now

  PPC Advertising Specialist

  Key Responsibilities: 1. Campaign Management: • Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media networks (Facebook, Instagram, LinkedIn, etc.). • Conduct keyword research and selection for PPC campaigns. • Write compelling ad copy and design engaging ad creatives. 2. Performance Analysis: • Monitor and analyse campaign performance metrics to identify trends and insights. • Generate regular reports on campaign performance, highlighting key metrics and areas for improvement. • Utilise tools such as Google Analytics to track and measure the effectiveness of campaigns. 3. Optimisation: • Continuously optimise PPC campaigns to improve performance and achieve KPIs (e.g., CTR, CPC, conversion rates). • Perform A/B testing on ad copy, creatives, and landing pages to enhance campaign effectiveness. • Implement bid management strategies to maximise ROI. 4. Budget Management: • Manage and allocate budgets across various campaigns to ensure efficient use of resources. • Monitor daily spend and adjust bids to stay within budget while maximising campaign performance. 5. Collaboration: • Work closely with the marketing team to align PPC strategies with overall marketing goals. • Collaborate with content creators and designers to ensure cohesive and effective ad campaigns. • Stay updated with the latest industry trends, tools, and best practices. 6. Client Communication (if applicable): • Communicate with clients to understand their advertising needs and goals. • Provide regular updates and reports to clients on campaign performance. Show less