
Muhammad Sameer Imam
Director General- External Affairs

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About me
LUMS MBA’24| Marketing Intern@BAT
Education

Cambridge International Examination
2015 - 2017A-Levels ENGINEERINGActivities and Societies: Director General Jinnah Highs MUN. President Araish-e-Khayal(Urdu Literature Council) Director of the Logistics, DEXTRA. Assistant Committee Director JHMUN.

Lahore University of Management Sciences
2022 - 2024Master of Business Administration - MBA Business Administration and Management, General 3.55/4Activities and Societies: Co Founder- Mama Bear My journey at Lahore University of Management Sciences (LUMS) has been nothing short of transformative, instigating both personal and professional evolution. Pursuing an MBA in an AACSB-accredited institution, I have had the privilege of learning through a unique case-based education methodology. This real-world, problem-solving approach has honed my decision-making skills, leadership abilities, and strategic acumen.The curriculum, enriched by diverse courses like Marketing Management… Show more My journey at Lahore University of Management Sciences (LUMS) has been nothing short of transformative, instigating both personal and professional evolution. Pursuing an MBA in an AACSB-accredited institution, I have had the privilege of learning through a unique case-based education methodology. This real-world, problem-solving approach has honed my decision-making skills, leadership abilities, and strategic acumen.The curriculum, enriched by diverse courses like Marketing Management, Digital Marketing, Retail Management, Salesforce Management, Brand Management, and Channel Management, has provided me a comprehensive and in-depth understanding of the business landscape.The opportunity to network with industry leaders at LUMS has also been invaluable. Engaging with experienced professionals has provided a broader perspective on various business challenges and enabled a better understanding of industry trends. Show less
Experience

Jinnah Highs Model United Nation
Oct 2016 - Feb 2017Director General- External Affairs
FSF Builders
Mar 2020 - Jul 2022Business Owner● Supervised ten construction projects by organizing a team of supervisors and subcontractors● Liaised with government and private housing societies to ensure the projects were carried out according to rules and regulations established by authorities● Designed project plans and ensure timely completion of the project using project management techniques i.e., work breakdown structure, critical-path method and Kanban ● Developed a cost estimation of the commercial plaza in DHA Villas Multan, Pakistan by applying cost estimation techniques using Revit and AutoCAD software Show less
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State Bank of Pakistan (SBP)
Jun 2023 - Jul 2023Intern
BAT
Jul 2023 - Aug 2023Trade Marketing Intern• Collaborated with Brand Ambassadors and Retail Task Force to optimize the marketing mix for VELO, leading to enhanced product visibility and an uptick in customer conversion rates• Supported the pre-launch strategy for VUSE by engaging with retailers, which ensured their readiness and alignment with the new product rollout, resulting in a streamlined market introduction• Conducted in-depth interviews with 277 retailers in Multan subsequently delivering data-driven recommendations to the Territory Manager, shedding light on shifting market trends and consumer inclinations amidst cigarette price escalations• Administered an in-depth market off-take survey of 2,207 retailers, with the assistance of BAs, DRs, RTFs, and FSOs. This detailed exploration revealed the relative product performance of PTC versus competitors, pinpointing high-performing retailers• Authored a case study examining PTC's trade marketing strategy, shedding light on the intricate dynamics and methods employed within a leading organization, Show less
Licenses & Certifications
- View certificate

Technology for Product Managers
LinkedInApr 2024
Volunteer Experience
Co-Founder
Issued by KHUSHIi NGO on Jul 2015
Associated with Muhammad Sameer ImamMember
Issued by SOS Children's Villages International on Jul 2018
Associated with Muhammad Sameer Imam
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