Alice Thet Htet Htet Aung

Experience

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  CB Bank (Co-Operative Bank Ltd.)

  Jan 2011 - Jan 2014

  Senior Customer Experience Executive

  - Promptly respond to general inquiries from members, staff, and clients.- Maintained up-to-date knowledge of bank policies.- Resolve customer complaints, getting feedback from customers and then acting upon it.- Writing up accurate records of discussions or correspondence with customers.- Providing feedback to management concerning possible problems or areas of improvement.- Coordinating operational activities.- Ensuring that customer service processes and procedures are completed accurately. Show less

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  Fuji Xerox Printers

  Jan 2014 - Jan 2016

  B2B Account Specialist

  - Canvassing and making appointments to meet new and existing customers. - Give information and explain to customers about products and services - Remote selling by telephone or email. Maintaining technical expertise and product knowledge necessary to make sales. - Identify key decision makers’ and maintain relationships to follow up. - Having meetings with potential clients to analyze their needs and present appropriate solutions. - Preparing presentations, quotations, proposals, and sales contracts. - Writing detailed sales forecast reports for senior managers. - Providing after sales support to customers. - Maintain professional relationships with work colleagues and customers. - Create and maintain long-term relationships with regular customers. Show less

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  Million Mart Group

  Jan 2016 - Jan 2017

  Marketing Executive

  - Work together with marketing director in day-to-day marketing activities.- Visiting HORECA Outlets, Hotels, Restaurants, Bars to introduce products.- Conduct market research & approach potential customers.- Evaluate clients’ needs and arrange meetings.- Regularly follow up with existing clients & Handel customer requests, and sales orders.- Prepared market surveys, and reports on competitors’ strategies.- Prospecting for new business opportunities.- Arranging and working on promotional campaigns, and events.- Preparation of weekly and monthly reports to Marketing Director.- Identifying opportunities to upsell to a customer.- Assisting with the production of artwork, and sourcing images. Show less

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  Pullman Hotels & Resorts

  Jan 2017 - Jan 2018

  Assistant Marketing & Communications Manager (Pre-Opening Team)

  Marketing & Communications- Support to develop & implement the Pre-opening Marcom Strategies.- Coordinate and oversee all pre-opening marcom activities- Manage pre-opening brand identity and maintain consistency across all communication channels.- Collaborate with hotel management to align marketing efforts with timelines, objectives, and promotions.- Responsible to supervise in producing operational, marketing and promotion collaterals ensuring quality and brand compliance.- Develop and Implement the Hotel’s Social Media Strategy.- Manage Social Media Marketing, Influencer Marketing, Advertising,- Prepare presentations and relevant reports by collecting, analyzing, and summarizing information.- Communicate with Key local press and local media, creative agencies, advertisers and suppliers.- Liaise with the Regional Corporate Office as Key Person for Myanmar.Digital Marketing- Support to set up, manage social media accounts and sharing sites as relevant to the hotel’s markets.- Manage Social Media Page, Email database, and e-communication activities.- Manage online advertising for the hotel (display, banners, etc.)- Implement the online promotion activity for all the hotel outlets (Room, F&B, Gym & Spa). Show less

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  Htoo Hospitality (HH)

  May 2017 - Oct 2017

  F&B Marketing Manager

  - Assist F&B Director to execute F&B Marketing Strategy, Marketing Plan, A&P plan, and budget plan- Support all design development and production of F&B collateral and digital marketing.- Oversee F&B Department's marketing activities and promotions.- Create and implement effective marketing schedules.- Coordinates with Sales Department to ensure proper implementation.- Evaluate marketing promotions and produce monthly reports.- Conduct, compile, analysis market research and reports to F&B Director & GM.- Establishes Client satisfaction surveys and reports results to the F&B Director.- Maintain and update F&B guests’ database.- Communicate with target customers and manage guests’ relationships.- Work effectively to build relationships with colleagues in the hotel. Show less

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  Sharp Thailand Limited

  Jan 2018 - Jan 2019

  Country Marketing Communications Incharge

  - Assist Country Manager to implement brand & product development, marketing plans, and strategies.- Provide relevant marketing support to the sales team.- Coordinate with various suppliers for promotion materials & marketing activations.- Assist Country Manager in utilizing A&P Funds.- Support to create marketing materials (POSM, brochures, catalogs).- Manage and oversee company's social media page.- Liaise with media agency for media plan, ATL activities, new product launches, campaigns, and promotions.- Conduct regular market trend research and analysis, track competitor activities.- Monitor & monthly report on effectiveness of all marcom activities. Show less

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  Panasonic Asia Pacific

  Nov 2019 - Mar 2023

  Head of Marketing & Communications

  Marketing Communications- Marcom Strategy Planning & Implementing. - Prepare & Manage Marketing Plan, A&P plan, and budget plan, (Annually, Quarterly, Monthly )- Implement all marketing & advertising activities. (ATL, BTL, TTL).- Planning & Organizing marketing-oriented campaigns, events, and launching.- Oversee branding, advertising, PR, digital marketing, social media, content creation, and collateral production.- Research & Analyze current market trends/conditions, and competitor information.- Monitor, review & track marcom activities performance and generate reports.- Communicate and work with external vendors, and agencies for related projects.- Liaise with Regional Marcom Team & perform other Marcom-related duties for Myanmar.Digital Marketing- Develop & implement digital strategies.- Oversee & manage digital channels (Social Media, Website, SEO, SEM).- Plan, implement & monitor digital campaigns across digital platforms.- Create Brand Awareness, Sale Lead Campaign, and Online Ads Plan.- Communicate with external agencies for related projects.- Implement digital marketing content, frameworks, checklists, and calendar.- Develop e-commerce related matters together with Distributors.- Measure, analyze, and report performance (KPI, ROI) of all digital activities. Show less

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  Asia Strategic Holdings

  Jul 2023 - now

  Key Responsibilities - Marketing & Branding Strategy Management - Marketing Budget & CAC Management - Marketing Campaign Management- Channel Management - Stakeholders Management- Partnership Management- Develop and execute comprehensive 360-degree go-to-market strategies, including digital marketing, traditional advertising, content creation, and events.- Design integrated marketing campaigns across diverse channels, focusing on both digital and traditional platforms.- Analyze market trends and audience demographics to optimize marketing strategies and achieve targeted outcomes.- Provide comprehensive brand and communication support, ensuring the production of high-quality marketing materials.- Manage offline media buying and partnerships, coordinating with external vendors and partners.- Collaborate with digital marketing teams to implement online campaigns and optimize performance metrics.- Support sales force and partnership activation, including influencer and referral marketing campaigns.- Oversee telemarketing team performance, optimizing lead conversion rates.- Develop and manage marketing budgets, controlling customer acquisition costs and tracking marketing spend.- Ensure effective channel management, performance tracking, and reporting, while maintaining brand consistency and quality assurance. Show less • Collaborate with key stakeholders to achieve business goals and objectives.• Align marketing strategies and campaigns with overall business strategies.• Work closely with sales, operations & academic teams to ensure cohesive messaging and integrated campaigns across the different marketing channels (Sources) including digital, offline and direct marketing channels• Build and maintain strong relationships with internal teams to foster collaboration and achieve shared goals.• Oversee the development and execution of marketing campaigns, ensuring they are in line with business objectives.• Monitor and analyze campaign performance, providing insights and recommendations for improvement.• Collaborate with finance and other relevant teams to manage the marketing budget effectively.• Ensure efficient allocation of resources to maximize return on investment.• Utilize data and analytics to make informed decisions and optimize marketing strategies.• Regularly report on key performance indicators and provide insights to drive continuous improvement.• Conduct market research to stay informed about industry trends, customer behavior, and competitive landscape.• Use insights to recommend adjustments to marketing strategies and tactics.• Lead and inspire a team of marketing professionals, fostering a culture of collaboration and innovation.• Provide guidance and mentorship to team members to enhance their skills and performance.• Ensure consistent brand messaging across all marketing channels and touchpoints.• Collaborate with creative teams to maintain brand integrity and relevance. Show less

  • Cluster Marketing Manager

    May 2024 - now

  • Marketing Business Partner Manager

    Jul 2023 - May 2024