Jessica Castello

Experience

• 

  BINUS English Club (BNEC)

  Feb 2015 - Feb 2017

  • As Liaison Officer of Event division, with responsibility to help the committees during the D-day of the event• Liaises between committees and participants to coordinate their activities. By helping the committees to accompany, communicate, give information, help, and provide hospitality for the participants• Taking care the participant's mobilization, in charge of performers, and liven up the ceremony in order to support and make the event become successful. The main responsibility is to create websites in order to support BNEC's needs. The websites provided for organization :• mybnec.org, the main website of the organization • aeo.mybnec.org, annual Asian English Olympics • se.mybnec.org, annual social event• nmr.mybnec.org, annual new member recruitment • Coordinate the activities of the event and participants. • Accompany, communicate, give information, help, and provide hospitality for participants. • To assure and control the quality of BNEC's product. • Conduct researches to gain insights and generate solutions to create a new outstanding standard for the quality of products and organizational improvement.

  • Liaison Officer of The 2017 Asian English Olympics (AEO)

    Feb 2017 - Feb 2017

  • Senior Staff (Board of Management) of Information Technology Division

    Feb 2016 - Jan 2017

  • Committee of Event in English Community ConferenceCommittee of Event in The 2016 English Community C

    Nov 2016 - Nov 2016

  • Active Member of Quality Control Division

    Feb 2015 - Jan 2016
• 

  Binus University

  Aug 2016 - Feb 2018

  • Responsible to share campus knowledge to new students and help them to adapt with a new environment • Become a counselor in terms of campus life, learning, and any circumstances or problems. • Teach Information System practicum courses, including user experience, business process analysis, and business process diagram • Responsible to share campus knowledge to new students and help them to adapt with a new environment • Become a counselor in terms of campus life, learning, and any circumstances or problems.

  • Buddy Coordinator of Freshmen Enrichment Program 2021

    Aug 2017 - Feb 2018

  • Information System Laboratory Teaching Assistant

    Feb 2017 - Jan 2018

  • Buddy Coordinator of Freshmen Enrichment Program 2020

    Aug 2016 - Aug 2017
• 

  Binus Student Learning Community

  Sept 2017 - Feb 2018

  Scholarship Mentor

  • As a scholarship mentor (mentor with GPA > 3.5)• Responsible for sharing knowledge to students about course subject, either for new students or senior students in order to help them increase their GPS• It turned out 3 out of 4 students increased their GPS significantly

• 

  PT Bank Central Asia Tbk

  Mar 2018 - Feb 2019

  Internship Business Analyst

  Learn and work closely with business development team• Assist in analyzing business strategy to achieve the target• Help to support branches and territories in enhancing individual portfolios and profitability through the development of branch HR capabilities, licensing of tools, implementation of application systems, and enhancing customer relations needed by regions and branches related to the development of individual business segments in the relevant regional offices.• Help to conduct a potential analysis of the data in the relevant region to offer the relevant business opportunities• Help to conduct the analysis of the approval of BCA Solitaire in accordance with established strategies and criteria to increase customer engagement, quality, and individual segment portfolios through the use of data or information obtained from customer data and relationships with related customers. Show less

• 

  Amar Bank

  Oct 2019 - now

  Product Manager in Growth Tribe - AIM DIM and LDG SquadBeside the responsibility for managing AIM DIM Squad, the Leads Generation (LDG) product deliverable and people management is currently being managed. LDG focuses on first loan submission form and new loan marketing for leads generation purposes. Beside Tunaiku loan, the Senyumku loan disbursement and account creation are also included in the scope. • Define product strategy and vision for AIM DIM & LDG, and translate it into quarterly roadmaps by collaborating directly with Business Owner and other teams based on the goals • Initiate and lead the team consisting of engineers (Backend Engineer, Frontend Engineer, UI/UX Designer, Researcher, Data Team, Quality Assurance) to develop and improve the current new loan submission to paid out • Conduct squad sprint ritual • Ensure squad product delivery to meet the requirement • Translate product strategy into detailed requirements/feature delivery • Backlog management and prioritization (breakdown story into a solid requirement, feature prioritization, and monitor sprint progress) • Maintain and monitoring product performance (track, monitor, and learn from metrics) • Decision making • Problem solving Key Achievement • 2024 : AIM DIM contributed the 20% from total business disbursement target Show less Product Manager in Growth Tribe - AIM DIM SquadResponsible for managing new loan Acceptance Improvement and Disbursement Improvement (AIM DIM) product deliverable and people management. AIM focuses on increasing loan acceptance by collecting, managing, and integrating data. Meanwhile, DIM focuses on knowing our customer better and delivering the best possible disbursement experience in the fastest time possible. Key Achievement • Q4 2023 : AIM DIM contributed the 0.07% from total business disbursement target • Q3 2022 : AIM DIM contributed 2.43% of acceptance to disbursement conversion Show less Product Manager in Platform Tribe - MAT SquadResponsible for managing Marketing Automation (MAT) product deliverable and people management and MoEngage integration. Part of the Platform tribe which is the tribe to facilitate whole company needs. • Define product strategy and vision for marketing automation and translate it into quarterly roadmaps by collaborating directly with Business Owner and other teams that need the engagement tools based on their goals • Initiate and lead a team consisting of engineers (Backend Engineer, Frontend Engineer, UI/UX Designer, Data Team, Quality Assurance) to develop and improve the current marketing automation engine and campaign tools for MAT itself, also to facilitate the automation engine and campaign tools for other teams • Conduct squad sprint ritual • Ensure squad product delivery to meet the requirement • Translate product strategy into detailed requirements/feature delivery • Backlog management and prioritization (breakdown story into a solid requirement, feature prioritization, and monitor sprint progress) • Maintain and monitoring product performance (track, monitor, and learn from metrics) • Decision making • Problem solving • As a consultant for other teams regarding the engagement tools Key Achievement • Provided and facilitated engagement tools for several business unit • Integrated MoEngage and Tunaiku to be the marketing toolsKey Achievement• Provided and facilitated engagement tools for several business unit• Integrated MoEngage and Tunaiku to be the marketing tools Show less Product Manager in Growth Tribe - MAT Squad | Tunaiku | Jakarta, Indonesia | November 2020-April 2021Responsible for managing Marketing Automation (MAT) product deliverable and people management. Part of Growth Tribe which is the tribe with the goal to increase the number of disbursements. MAT is the squad which focuses on increasing the number of loan applications. • Define product strategy and vision for marketing automation and translate it into quarterly roadmaps by collaborating directly with Business Owner • Initiate and lead a team consisting of engineers (Backend Engineer, Frontend Engineer, Mobile Android & iOS Developer, UX Researcher, UI/UX Designer, Data Team, Quality Assurance) to develop marketing automation engine and campaign tools, which is the tools to automate customer engagement by engaging the drop-off and repeat users/customers and turn them into application, also as the tool for executing campaign • Conduct squad sprint ritual • Ensure squad product delivery to meet the requirement • Translate product strategy into detailed requirements/feature delivery • Backlog management and prioritization (breakdown story into a solid requirement, feature prioritization, and monitor sprint progress) • Maintain and monitoring product performance (track, monitor, and learn from metrics) • Decision making • Problem solving Show less Associate Product Manager in Growth Tribe - MAT SquadResponsible to manage Marketing Automation (MAT) squad-level product deliverable and people management. Part of Growth Tribe which is the tribe with the goal to increase the number of disbursement. MAT is the squad which focused on increasing the number of application.• Managing the development of marketing automation engine as the tool to engage the drop-off and repeat users/customers and turn them into application and as the tools for executing campaign• Conduct squad sprint ritual• Collaborate with business owner• Collaborate directly with squad (Backend Engineer, Frontend Engineer, Mobile Android & iOS Developer, UX Researcher, UI/UX Designer, Data Team, Quality Assurance)• Ensure squad product delivery to meet requirement• Translate product strategy into detailed requirements/feature delivery• Backlog management and prioritization (breakdown story into solid requirement, feature prioritization, and monitor sprint progress)• Maintain and monitoring product performance (track, monitor, and learn from metrics)• Decision making• Problem solving Show less

  • Product Manager

    Sept 2024 - now

  • Product Manager

    Jul 2022 - now

  • Product Manager

    Apr 2021 - Jul 2022

  • Product Manager

    Nov 2020 - Apr 2021

  • Associate Product Manager

    Oct 2019 - Nov 2020