Bartosz Kostrzewski

Experience

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  Coach Zone

  Sept 2010 - Nov 2012

  Internship - Coachee & Operational Support

  My internship with CoachZone, training consortium operating in the field of coaching and personal training solutions, was a barter. In exchange for supporting their activities (mostly events) as a volunteer, I got the access to their coaches, trainers & materials who helped me develop my "soft" skills during my formative years of late adolescence.

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  Bank Pekao

  Aug 2012 - Oct 2012

  Internship - Corporate banking & CRM

  The summer internship in the Department of Corporate Banking, Investment Banking and Investment Markets of the second biggest banking institution in Poland allowed me to get acquainted with the corporate organization / way of working, understand the financial products constituting the value proposition of the bank, and learn the basics of modern CRM systems.

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  DF sp. z o.o.

  Oct 2012 - Sept 2013

  Junior Project & Brand Manager

  Role purpose: Supporting the head of small Marketing & IT agency in whatever he needed.Key highlights:- Supported the development of ERP system for SME in Agriculture- Junior Brand Manager for a "Bakuś" within Bakoma brand portfolio (dairy brand in big Polish FMCG).

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  Philips Lighting

  Sept 2013 - Oct 2018

  Role purpose: Full responsibility for Market Intelligence & Strategy Development projects as the member of Field Marketing Management Team of 250M EUR+ business. Supported sales channels: Professional Distribution, Consumer Distribution, Enterprise, Value Added Partners, Original Equipment Manufacturing (OEM).Key highlights:- Developed a global standard for Strategic Marketing Intelligence, enabling informed business decision-making.- Pioneered ABM approaches for effective lead generation in 7 B2B Segments across 5 countries.- Enabled the development of Sales & Marketing Strategy for B2C & B2B Channels with dedicated Market & Customer Intelligence Programs.- Led the M&A exploration and target assessment process for multiple regions. Show less Role purpose: “Smart & energetic guy in Field Marketing CEE team to support the delivery of whatever we need in our projects & processes”. Key highlights:- Responsible for local change management & deployment of SFDC system in CEE Market organization.- Designed & implemented local processes for CEE Market - Lead & Opportunity Management, Market Sizing & Forecasting, CEX Measurement (Customer NPS).- Increased Digital Marketing effectiveness through the development of standard frameworks for Search (SEM) & Social Analytics. Show less

  • Market Intelligence & Strategic Projects Officer CEE

    May 2015 - Oct 2018

  • Senior Specialist for Process Excellence, MI & Digital Marketing CEE

    Sept 2013 - Apr 2015
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  Signify

  Nov 2018 - Apr 2022

  Role purpose: Senior Capability & People leader responsible for Marketing & Sales Growth Strategy + Operational Excellence of 1 bEUR+ Enterprise business. Key highlights:- Advised a community of 50+ Growth Marketers, achieving a 300% improvement in Funnel generation dynamics.- Led the global Account-Based Marketing program, significantly improving P&L performance across key Business Segments.- Empowered the global Leadership Team through the successful delivery of a dedicated SFDC Funnel Analytics program. Show less

  • Global Growth Marketing Leader for IoT Systems & Services

    Feb 2020 - Apr 2022

  • Global Capability Manager - B2B Direct Customer & Indirect Channel Marketing

    Nov 2018 - Jan 2020
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  Philips

  May 2022 - Dec 2023

  Lead Business Process Expert for Marketing & Sales Execution

  Role purpose: Responsibility for a set of Sales & Marketing Capabilities (IT platforms, process, skills) of 18 bEUR+ Healthcare business. Cross-functional team leadership.Key highlights: - Led the enhancement of Healthcare strategy execution, resulting in a significant improvement in sales effectiveness.- Drove global Sales Enablement capability, harmonizing the delivery & integrating Marketing content across a massive 18 billion EUR annual Healthcare business.- Enabled the indirect sales channel through the development of a new approach to Healthcare Go-to-Market Strategy & B2B Partner Marketing capability. Show less

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  ASML

  Sept 2024 - now

  Global HR Knowledge Manager

  Responsible for developing and implementing strategies to capture, organize, and share HR knowledge within the global organization.