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Susanna Navarro Solé

Susanna Navarro Solé

Trainee

Followers of Susanna Navarro Solé773 followers
location of Susanna Navarro SoléBarcelona, Catalonia, Spain

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  • Timeline

  • About me

    Acquisition Manager at Grupo Planeta

  • Education

    • OBS Business School

      2020 - 2021
      Gestión de la Experiencia del Consumidor Marketing Máster

      Development of strategies and implementation of the necessary tools to develop, manage and implement Customer Centric strategies. Use of User Experience based strategies to learn and understand consumer behavior in order to improve the customer experience and promote advocacy.

    • Universitat Pompeu Fabra - Barcelona

      2007 - 2011
      Licenciada Publicidad y Relaciones Públicas

  • Experience

    • MindShare

      Jul 2010 - Sept 2010
      Trainee

      Market research. Monitoring of offline campaigns. Reporting to clients and management support.

    • Permission Lead

      Jun 2011 - Jan 2013
      Publisher Support

      Lead generation. Contact with the affiliates network and database owners in Spain. CRM and emailing platforms management. Social ads campaigns. Reporting to clients and internal.

    • La Redoute

      Jan 2013 - Jun 2018

      Team management. Planning and execution of traffic generation strategy (web and app) in digital channels. Analysis and monitoring of performance results for decision making. Budget definition and monitoring. Contact and negotiation with agencies. Always looking for new traffic and acquisition sources. Planning and execution of the traffic generation strategy in digital channels: SEM, SEO, social ads, display, affiliation and comparators. Contact with partner agencies. Analysis and preparation of reports.

      • E-traffic Manager

        Jun 2016 - Jun 2018

      • E-traffic Specialist

        Jan 2013 - Jun 2016

    • P D PAOLA Jewelry

      Jun 2018 - Feb 2019
      Digital Marketing Specialist

      Traffic generation in social ads, SEM, affiliation and email marketing. Definition of strategies to achieve objectives. Digital analytics and strategic thinking. International campaign management and opening new markets. Definition and monitoring of the digital marketing budget. Constant search for new ways of generating traffic and acquisition sources.

    • Grupo Planeta

      Feb 2019 - now

      Management of a 5 people team. Definition of the strategy in digital channels and constant search for growth. Management of the international acquisition budget (more than 10 countries in Europe and America). Definition and monitoring of performance and team goals. Digital analytics and reporting. Contact and negotiation with agencies. Monitoring of digital campaigns. Strategic definition and campaigns planning in social ads, SEM and display in more than 5 countries. Budget tracking and results analysis. Project: definition of the digital acquisition strategy for a new brand in 3 countries (UK, Germany and US)

      • Acquisition Manager

        Jun 2022 - now

      • Digital Acquisition Specialist

        Feb 2019 - Jun 2022

  • Licenses & Certifications

    • Comunicació Persuasiva Interactiva (30h)

      Universitat Pompeu Fabra
      Sept 2010