Experience

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  Hshs sacred heart hospital eau claire

  Jan 2007 - Aug 2007

  Communications assistant

  • Coordinated internal and external hospital events• Created print advertising and employee newsletter while adhering to brand and style guide • Conducted discovery project meetings with departments to discuss marketing needs/strategy

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  Weau 13 news

  Aug 2007 - Jan 2009

  Internet marketing & national sales assistant

  • Managed television ad buys for all national clients and political campaigns• Worked closely with Katz Media Group for negotiations for preempted spots, make-goods,ratings, and points to ensure deliverables for national ad buys• Manged inventory and ad placement for paid programming• Sold online ads, created graphics, and updated content on WEAU.com • Launched and developed the Restaurant Guide on WEAU.com• Recorded voiceover and edited spots for Double Dollar Deals

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  Chippewa valley technical college

  Mar 2009 - Oct 2018

  Marketing & communications manager

  • Manage and coordinate marketing, advertising, traditional, digital, and streaming media buys, and promotional campaigns from concept to deployment• Plan, create, schedule, coordinate, and track campaigns and promotions for college-wide and specific program marketing• Implement marketing plans and projects for new and existing products• Manage the budget and productivity of all marketing plans and projects• Monitor, track, collect data and analyze media purchases and customer inquiries• Manage college-wide media relations activities, including news advisories, media inquiries, and represent the College in conjunction with community initiatives• Build and maintain strong inter-departmental collaborative relationships• Collect and review digital analytics to determine predictive consumer behavior• Create and build full-scale marketing and branding campaigns from inception to deployment• Serve as lead project manager for all major community-facing events• Supervise the following positions: Marketing Coordinator, Graphics Communications Specialist, Multimedia Creative Specialist, Communications Specialist & Marketing Student Worker(s) Show less

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  Melnaturel

  Dec 2016 - Jan 2023

  Entrepreneur, owner & creator

  • Create recipes and make natural handmade skin and body products• Manage the brand and sales via e-commerce sales on website, Amazon, Etsy, Facebook and Instagram• Maintain established wholesale relationships with eight stores and boutiqueswww.melnaturel.comwww.instagram.com/melnaturel_productswww.facebook.com/Melnaturelwww.etsy.com/shop/MelnaturelProductshttps://www.amazon.com/s/ref=sr_hi_1?me=AB7PYC8Z0HDQH&rh=i%3Amerchant-items&ie=UTF8&qid=1533740422&lo=image

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  Royal credit union

  Oct 2018 - now

  Vice president of marketing & communications