Manalisa Kumar

Experience

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  Aditya Birla Fashion and Retail Ltd - Pantaloons

  Dec 2020 - Jan 2021

  Management Trainee
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  Chromatus Consulting

  Jun 2021 - Aug 2021

  Market Research Analyst

  - Assisted in conducting market research and data analysis projects.- Contributed to the creation of research reports and presentations.

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  IQVIA

  Aug 2021 - Oct 2021

  Quantitative Research Intern

  -Standardized and cleaned data to prepare it for analysis, making it user-friendly and easily interpretable for key servicing clients.-Monitored report quality within the BAU cycle by generating checker files for YTD and M-O-M trends, identifying any shifts.-Analyzed data to generate reports and develop decks showcasing impactful insights within various OTC categories and segments.-Executed coverage reports to align client data with IQVIA's database, ensuring accuracy and integrity Show less

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  Marico Limited

  May 2022 - Sept 2022

  Sales Marketing Trainee

  -Actively participated in ongoing training and development programs to enhance sales skills, product knowledge, and understanding of industry trends.- Executed strategic sales plans to drive revenue growth and achieve sales targets in the Northwest Guwahati region, effectively penetrating target markets and expanding the customer base.-Conducted market research and competitor analysis to identify opportunities for business development and market expansion, providing valuable insights to the sales team and management.-Collaborated with cross-functional teams, including marketing, supply chain, and finance, to coordinate sales activities and support the successful execution of promotional campaigns and product launches.-Provided regular reports and updates to teams on sales performance, market dynamics, and competitive landscape in the Northwest Guwahati region, contributing to informed decision-making and strategic planning. Show less

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  IQVIA

  Nov 2022 - Aug 2023

  Research Analyst

  -Performed analysis on RMS data to identify market trends, consumer behavior patterns, and competitive insights for clients in the OTC Healthcare industry.- Utilized Nielsen Answer tool to extract and analyze large datasets, translating complex data into actionable insights for key stakeholders and clients.-Developed customized reports and dashboards to visualize data and deliver strategic recommendations to clients, optimizing product distribution, pricing strategies, and promotional activities.-Managed the end-to-end process of ad-hoc report generation, from gathering client requirements to data extraction, analysis, and presentation, ensuring timely delivery and high-quality results.-Contributed to the development of industry reports, sharing best practices and innovative strategies for maximizing the value of RMS data in driving business performance. Show less

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  Freelance

  Oct 2023 - now

  Data/ Research Analyst

  - Conduct data analysis, from gathering initial requirements to building dashboards. Analyze complex business problems, translate them into analytical problem statements, and find proper framework to derive actionable insights.- Contribute to research studies, including company profiling, assessing competitive landscapes, and designing surveys for actionable market strategies.- Create interactive dashboards using tools like Excel, Power BI and Tableau.- Providing strategic recommendations based on findings to drive business growth. Show less