Philipp Meier

Experience

• 

  Bachmann Impuls AG

  Oct 2004 - Jun 2010

  Key Account and Project Manager for the areas of product presentations (POP), brand advertising and shop-in-shop systems. The main customer segments were: telecommunications, cosmetics and consumer electronics. Project Manager in the areas of product presentations (POP), brand advertising and shop-in-shop systems. The main customer segments were: telecommunications, cosmetics and consumer electronics.

  • Project Manager / Key Account Manager

    Jun 2009 - Jun 2010

  • Project Manager

    Oct 2004 - Jun 2009
• 

  JTI (Japan Tobacco International)

  Jul 2010 - Nov 2020

  Responsible for the stewardship of brand equity within the JTI Reduced-Risk Products (RRP) portfolio;- Drive development of brand family portfolio and pricing strategies- Define route to market strategy- Supervise development of all elements of the marketing mix - Define ATL and BTL communication strategies- Drive innovation to determine new ways, to reach the consumer across the different touch points- Define and drive a compelling digital strategy incl. e-commerce- Manage brand budgets Show less Led successful brand and product launches into new categories;- Stewardship of brand equity within the JTI Reduced-Risk Products (RRP) portfolio (3 brands)- Drive development of brand portfolio and pricing - Define and drive a compelling digital strategy incl. e-commerce- Supervise development of all elements of the marketing mix - Define ATL and BTL communication strategies- Drive innovation to determine new ways, to reach the consumer across the different touch points- Manage brand budgets Show less Established the NPD structure in the Swiss market successfully.- Manage the entire JTI portfolio with regards to product and packaging initiatives including new product launches- Take a leading role in developing and setting the framework for future emerging products portfolio in Swiss market covering T-vapor and E-vapor- Access, develop and maintain strong knowledge of e-cigarette consumer motivation and drivers to the category- Manage and secure a solid emerging products pipeline and respective sourcing capabilities- Ensure a clearly defined project ownership to improve speed to market- Appoint product life cycle management expert and single point of contact for all functions Show less Managed all procurement and purchasing activities for members of the JTI group and its related companies. Overachieved annual targets with the local PPO organization undergoing a major transition.- Define sourcing and category strategies, manage annual negotiation calendar and annual strategy plan- Implement a category plan and develop the required strategy together with the business concerned- Develop the procurement organization to a more strategic level- Lead local projects and support regional and global initiatives- Lead all tenders, negotiations and contractual requirements Show less

  • Brand Manager RRP

    Jan 2020 - Nov 2020

  • RRP Manager

    Sept 2018 - Dec 2019

  • Premium Brands & Emerging Products Brand Manager

    Sept 2017 - Aug 2018

  • New Product Development & Emerging Products Brand Manager

    Apr 2017 - Aug 2017

  • New Product Development Manager

    Feb 2015 - Mar 2017

  • Procurement & Purchasing Head

    Oct 2013 - Feb 2015

  • Purchasing Manager NTM

    Apr 2012 - Sept 2013

  • NTM Purchaser

    Jul 2010 - Mar 2012
• 

  Nahrin AG

  Dec 2020 - now

  Chief Marketing Officer | Member of the Executive Board

  Responsible for the areas of:MarComSales Channel eCommerceProduct Development (R&D) and Management