Debadutta Choudhury

Experience

• 

  Wipro Limited

  Jul 2003 - Feb 2008

  Enhanced initiatives like HFM and Auto Finance to process credit card and auto loan data across the US, UK, and Canada. Built a centralized data reporting insights platform for delinquency, rates & campaign decisions Identified system gaps and developed HR data marts to centralize insights on recruitment and performance management. Analyzed source systems for data redundancy & completeness reducing 10% IT time and costs.

  • Project Manager- Capital one

    Oct 2004 - Feb 2008

  • Consultant- Fifth Third Bank

    Jul 2003 - Oct 2004
• 

  Cognizant

  Mar 2008 - Oct 2020

  Implemented a complex digital SMS program across 9,000+ stores in Walgreens, that enabled customers across stores and drive through, with an 85% Yes conversion rate for pharmacy enrollment. Led the team to support high-volume data infrastructure, resourcing and 24/7 operational readiness through service, platform delivery strategy and intake priority. Supported multiple business initiatives for ANZ global captive delivery center. Led global renal MIS initiative, providing patient trends for better decision-making. Advised big data in-house vs. cloud while managing real-time device tracking across regions for 100% readiness and to define accurate inventory management for business planning. Built an advanced ecosystem with Big Data Lake for 360° customer insights. Boosted 15% acquisition through SEM/SEO, social and omnichannel Loyalty programs. Led Unica campaigns for customer satisfaction and retention. Drove 1Day, 2Day & auto delivery shipping channels. Led a smooth data center migration 500+ servers during Drugstore acquisition. Led a cross-geography team from offsite to support a 24/7 Oracle OBIEE analytics platform, handling 95M queries/month across stores. Implemented automation for alerting and improved proactive communication strategies for fixes and updates. Enhanced governance, scalability, and sustainability of business interfaces. Led platform initiatives to redesign one of the critical MSBI/BO analytics program, helping banking business across UAE to capture additional mortgage trends by 20% while addressing performance bottlenecks by 50%. Defined enterprise data hub strategy and reporting mechanism with major source systems such as CS 90, WGS, STAR to generate real time claims, plan, provider data at county and district level from 35 mil customers. Led a $5M system implementation to enhance centralized data management and governance to optimize insurance claims.

  • Senior Manager, Retail, Pharmacy and platforms - Walgreens & Abbvie

    Jan 2018 - Oct 2020

  • Delivery Manager, India captive- Australia and New Zealand Bank

    Aug 2017 - Jan 2018

  • Snr Manager-Commercial Analytics - Baxter International

    Dec 2016 - Jul 2017

  • Snr Manager-Ecommerce Data, Photo, Pharmacy & Mobile- Walgreens

    May 2012 - Dec 2016

  • Engagement Lead- Walmart

    May 2011 - Apr 2012

  • Architect/Snr PM- Analytics platform re-design, mortgage- RakBank

    Jan 2011 - May 2011

  • Engagement Lead, Enterprise Claims warehouse & analytics-Anthem Healthcare/WellPoint

    Apr 2009 - Dec 2010

  • Manager, Data center of excellence-Thrivent insurance & Financial

    Mar 2008 - Apr 2009
• 

  Independent Consulting

  Nov 2020 - Jun 2021

  Snr Independent Global Consultant

  Global Consulting engagements in LATAM, US and EEMEA, for IT and business transformation initiatives.

• 

  HSBC

  Jul 2021 - Nov 2021

  Snr Consulting Program Manager

  Led platform modernization programs in collaboration with a dynamic team from US, UK, MX & India, with focus on US and Mexico data center.

• 

  AbbVie

  Nov 2021 - now

  Associate Director- Global Customer Excellence, Analytics @Abbvie

  Part of the global marketing and commercial team, leading some of the high impact business programs across affiliates, with cutting edge technologies and bringing organization's data to action. Implemented several business cases and KPIs to drive account management, sales force, brand and sales performance etc while improving customer engagement.