Zeenat Shaikh

Experience

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  HUM Network

  Jul 2015 - Sept 2015

  Marketing Intern

  -360 degree pre and post marketing campaign presentations-Content generation for daily flyers and social media posts-Coordination with creative, sales and media departments.

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  Zonalgo

  Apr 2016 - Jun 2016

  Digital Marketing Intern

  -Fb, Pinterest, and G+ account management-Social media management -Monthly content calendar planning

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  Get Solutions

  Aug 2016 - Apr 2019

  Marketing Executive/ Team lead

  -Manage Social Media, SEO & PPC Campaigns.-Write web content, blogs and social media captions.-Coordinate with web developers, designers and content writers.-Coordinate and manage team.-Write and analyze research reports.

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  HUM Network

  May 2019 - Aug 2021

  SEO & Social Media Executive

  -Develop Social Media strategies for events and programs.-Plan, coordinate, and execute interactive sessions with chefs and celebrities.-Manage special projects such as HUM Awards, Masala Family Festival, Style Awards, and Movies.-Coordinate and participate in cover shoots and behind-the-scenes (BTS) activities.-Monitor and evaluate the effectiveness of SEO in driving web traffic.

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  Iqra University (Official)

  Aug 2021 - Jul 2022

  Community Engagement Manager

  • Develop and execute social media strategies, consistently delivering engaging and creative content to inform and engage audiences while promoting brand-focused messages. • Moderate and engage with the university's online community across various channels, fostering a positive and inclusive digital platform. • Manage agency and vendor relationships for special projects, ensuring successful execution within deadlines and budgets.• Design and implement a comprehensive digital marketing plan to achieve KPIs.• Utilize email and SMS marketing to facilitate professional outreach and engagement with potential students and stakeholders. Show less

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  Hilal Foods (Pvt) Ltd.

  Oct 2022 - Mar 2025

  -Develop and execute holistic social media strategies aligned with brand objectives.-Create and maintain a detailed content calendar, scheduling posts and campaigns effectively.-Cultivate a vibrant and engaged online community aligned with brand values.-Utilize analytics tools to track and measure social media performance and KPIs.-Generate monthly reports, highlighting key metrics, trends, and areas for improvement.-Effectively utilize monthly always on budget to advertise on trending digital platforms including Meta, YouTube, Google, TikTok, Snack Video etc.-Optimize ad campaigns to maximize reach and engagement within the allocated budget.-Enhance the company’s digital presence as an employer of choice and highlight positive work culture.-Crafting and executing an Employer of Choice strategy for Hilal Group. Ensuring brilliant Employer Brand Activation to amplify brand awareness resulting in improvement in Employer Brand Rankings and increased presence.-Generate positive sentiment and leverage influencers to enhance brand reputation.-Ensure smooth collaboration with vendors and agencies to achieve business goals efficiently.-High-quality engaging content to support marketing and branding efforts.-Strategizing digital solutions to streamline processes, enhance customer experiences, and drive business growth. Show less •Managing social media accounts and devising digital and design strategies for Hilal Group of Companies, including Hilal Foods, Hilal Care, and Shalimar Foods. •Building strong vendor relationships and strategic partnerships through negotiation and PR. •Creating monthly social media content calendars aligned with strategic campaigns to maximize reach and engagement. •Monthly always-on budget management to boost social media content and leverage influencer marketing and PR activities. •Integrating data analysis, reporting, trend analysis, and social listening to derive actionable insights for strategy. Show less • Develop and execute comprehensive social media strategies in alignment with brand objectives, to increase brand visibility and engagement. • Establish and enforce brand guidelines, ensuring messaging and visual identity consistency across all channels.• Create and maintain a detailed content calendar, schedule posts and execute effective campaigns to maximize reach and engagement.• Manage vendor relationships and strategic partnerships to enhance brand• presence and marketing outreach.• Utilize data analytics and reporting to track performance, identify trends, andprovide actionable insights for continuous improvement. • Manage always-on budgets and leverage influencer marketing and PR initiatives toamplify brand reach and impact.• Effectively plan and execute digital coverage for events and campaigns. Show less

  • Communications Manager

    Apr 2024 - Mar 2025

  • Senior Social Media Lead

    Oct 2023 - Apr 2024

  • Social Media Lead

    Oct 2022 - Oct 2023
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  RaaWee K12 Solutions, Inc.

  Mar 2025 - now

  Global Marketing & Brand Strategist (USA Market)

  -Develop and execute targeted marketing campaigns for the US market, leveraging email marketing, social media and online events to enhance brand visibility.-Strengthen brand presence through strategic marketing initiatives, ensuring alignment with global branding goals.-Lead virtual events and webinars via Zoom, engaging partners, stakeholders and clients to foster brand trust and market expansion.-Manage and optimize WordPress content, ensuring consistent, impactful messaging across all digital touchpoints.-Analyze campaign performance using data-driven insights, refining strategies for better engagement and ROI. Show less