
Felipe Díaz
Marketing Analyst and Advertiser Jr.

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About me
Entrepreneur and Marketing Specialist
Education

Fundação Getulio Vargas
2014 - 2016Master of Business Administration (MBA) in Digital Media Marketing Marketing
Pontifícia Universidade Católica do Rio de Janeiro
2007 - 2013Graduation In Advertising Comunicação
Colégio Palas
2004 - 2006High School
Experience

PUC-Rio
Aug 2009 - Aug 2010Marketing Analyst and Advertiser Jr.My first job was in college. I was an advertiser instructor. I helped students with my knowledge about media, design, and strategy to make campaigns. All these campaings were made in classroom, with any real deal. To me was a great experience, because I learned how my days would be like in the future.

Gemini Media
Sept 2010 - Jan 2011Video Editor- Add subtitles on movies for the Globosat Group.- Video Editing- Video format specialize- Full understanding of subtitling process.

Personal Consutoria
Mar 2011 - Jul 2011Trainee as realtor- Short period to learn how to sell enterprises. - Selling techniques about appartments, houses and bigger enterprises were presented to me.- These techniques were very importants to my knowledge in my work area.

Esporte Interativo
Aug 2011 - May 2014Content Producer - Video Editor- Content Production. Help building live sport's program content.- Social Media content production. Help with social media strategy. - Video Editor. Edited all The VT's that were used in the program.- Interviews to the program.- Vídeos on demand for multiple online platforms.

Freelance
May 2014 - Mar 2015Digital Marketing Consultor- All digital media Strategy builder- Strategic planning multichanel:. Social media, KPI definition and analyze conversions, proposing improvements and intelligence to projects.. Data analisys . Google adwords. Email Marketing. SEO - Coordinator of routine (Social Media brand conduct)

Órama Investimentos
Mar 2015 - Feb 2016Digital Media Marketing Specialist- Creation of advertising campaigns (Search, Display and Video), strategic planning, calendar of publications, analysis kpi, performance improvements, optimization and analysis report.- Social media Ads on Facebook, Twitter and Linkedin.- E-mail Marketing strategy.- User experience (UX) and SEO.- Google adwords - Analysis and monitoring of traffic / campaigns with Google Analytics.- Images for texts on our blog with photoshop. - Take care of all company's video demand, having a direct contact with the editors, using my own experience to help.- Online and live programs in our YOUTUBE channel. Created the steps to stream on youtube and manage the streaming every time.- Content production for the channels that are linked to the company. Review articles Show less

ReachLocal Brasil
Mar 2016 - Aug 2016Marketing Executive- Account Manager, working with multiple clients, offering each one a personalized solution, based on the KPIs that are important, in each situation.- Campaign professional analysis on Google Adwords, to provide a good ROI based on a optimized platform.- Sales knowledge to support Sales Consultors.- Campaign professional analysis on Facebook, to provide a good ROI based on a optimized platform.- Knowledge of Digital Marketing Mix to provide a better resolution to possible problems that can happen with my clients.- Custom relationship.- Web analytics.- Work linked to another city. Show less

Skidun Agência Digital
Sept 2016 - May 2017Key Account- Work with one of the biggests TV chanels in the country as account Manager.- Key account in charge of a team with more than 12 people.- Process builder.- Custom relationship.- Better marketing solutions, to avoid the best experience for the Chanel's fans in social media.- Social Media Manager.- Content Marketing focused on engagement.- Campaign planner.- Benchmarking .- Knowledge of design and UX to guide the team.- New ideas to surprise, being always looking for new trends. Show less

Oftalmoclínica Copacabana
May 2017 - nowMarketing And Public Relations Coordinator- Marketing mix development- offline media strategy- Creation of digital presence- In charge of a team with three members- Strategic planning multichanel:- Social media, KPI definition and analyze conversions, proposing improvements and intelligence to projects.- Data analisys - Google adwords- SEO - Coordinator of routine (Social Media brand conduct) - Web platform based on design thinking by Google- Mobile thinking
Licenses & Certifications

Adwords Fundamentals
Google
Sales - Digital Solutions
Google
Facebook Blueprint
Facebook
Languages
- inInglês
- esEspanhol
- frFrancês
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