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Daniela Wiskow Smith, MBA

Daniela Wiskow Smith, MBA

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location of Daniela Wiskow Smith, MBAMission Viejo, California, United States

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  • Timeline

  • About me

    Technology Adoption I Marketing I Strategy I Consumer Insights I University Speaker I MBA

  • Education

    • Pepperdine Graziadio Business School

      -
      Master of Business Administration - MBA Business Management, Marketing 3.9

      Activities and Societies: Beta Gamma Sigma Member Student Ambassador Research Assistant Marketing Consultant to Microsoft, BaxU, American Senior, Three Avocados

    • Southern New Hampshire University

      -
      Bachelor of Science (BS) Business Administration and Management, Marketing 4.0

      Activities and Societies: President's List Delta Mu Delta The National Society for Leadership and Success

    • AMD Akademie Mode & Design

      -
      Diplom Fashion/Apparel Design

  • Experience

    • AMANN Group

      Apr 2017 - Oct 2019

      Directed a team of sales professionals in virtual locations. Managed the strategy, brand, and product for the region. Drove the implementation of SAP CRM in the territory. Led technical sales and client relations for Apparel and Footwear Fortune 500 companies. Managed product testing and implementation.

      • Regional Director USA

        May 2018 - Oct 2019

      • Global Key Account Manager

        Apr 2017 - May 2018

    • Alliant Insurance Services

      Oct 2019 - Oct 2020
      Director of Client Success

      Managed the client success team. Established, analyzed, and improved NPS. Drove strategic projects. Built and managed metrics for the customer service department. Initiated Salesforce and CRM integration.

    • King Support Systems Insurance Services

      Oct 2020 - May 2021
      Director, Marketing

      Affected by COVIDManaged strategic projects. Drove the rebranding of the company. Designed traditional and online marketing campaigns. Established, managed, and analyzed VOE and VOC (NPS). Restructured the customer service department. Created and drove data management for the customer service and marketing departments.

    • Microsoft

      May 2021 - Aug 2021
      Marketing Innovation Consultant

      Global Strategy for Adoption and Change Management: Defined and solved for the types of insights and associated input data needed to advance development of a platform that uses artificial intelligence and machine learning to shape a change program.

    • Irvine Company

      Jun 2021 - Nov 2021
      Manager, MarCom (Contract)

      Managed email marketing campaigns and communication projects through Salesforce email automation. Visual content management through Above Creative Suite.

    • Avery Dennison

      Nov 2021 - now

      Brand protection council member.Responsible for brand protection H1 strategy.Program manager for digital solutions, brand protection, and strategic initiatives.Leads development of digital solutions for Fortune 500 Apparel and Footwear companies.Manages customer onboarding onto new technologies and programs. Sales & marketing strategy creation and implementation for the brand protection department. Change management and technology adoption. Survey management (VOC & VOE).Product implementation and customer relation management. Show less

      • Global Market Development Manager, Brand Protection & Authentication Solutions

        Aug 2024 - now

      • Brand Protection & Digital Programs and Customer Success

        Nov 2021 - Aug 2024

  • Licenses & Certifications

    • Social Media Management

      Meta
      View certificate certificate

    • Advanced Product Marketing

      LinkedIn
      View certificate certificate

    • Strategic & Conceptual Selling

      Miller Heiman Group

    • Google Project Management Certificate

      Google
      View certificate certificate

    • Graduate and Professional Schools - Business, Law and Public Policy Students Human Subjects Training

      CITI Program, A Division of BRANY
      Jan 2021
      View certificate certificate

    • Confronting Bias: Thriving Across Differences

      LinkedIn
      Apr 2023

    • Agile Project Management

      Google
      View certificate certificate

    • Staying Positive in the Face of Negativity

      Project Management Institute
      Oct 2023
      View certificate certificate

    • AWE | Accelerator Foundations

      AWE
      Jun 2023

    • ADVOCACY AND IMPLEMENTATION OF THE UNITED NATIONS’ SUSTAINABLE DEVELOPMENT GOALS

      Foundation for Environmental Stewardship - FES
      Feb 2023

  • Honors & Awards

    • Awarded to Daniela Wiskow Smith, MBA
      President's List 2015 - 2019 Southern New Hampshire University 2019
    • Awarded to Daniela Wiskow Smith, MBA
      Conceptual and strategic selling Miller Heiman Jul 2018 In-depth sales training with a focus on key account success, both short-and long term
    • Awarded to Daniela Wiskow Smith, MBA
      Alpha Sigma Lambda - Mar 2017 Inducted member
    • Awarded to Daniela Wiskow Smith, MBA
      Delta Mu Delta Delta Mu Delta Mar 2017 Inducted Member
    • Awarded to Daniela Wiskow Smith, MBA
      National Society for Leadership and Success National Society for Leadership and Success May 2016
    • Awarded to Daniela Wiskow Smith, MBA
      Beta Gamma Sigma Beta Gamma Sigma A lifetime member of Beta Gamma Sigma (BGS). BGS recognizes and honors the top 10% of undergraduate students, top 20% of graduate students and all doctoral candidates from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB).